net-promoter-score-and-nps-flywheel

name	net-promoter-score-and-nps-flywheel
description	Use when measuring customer advocacy. NPS = leading indicator of growth.

Net Promoter Score and NPS Flywheel

NPS measures advocacy. Promoters refer; detractors warn. High NPS = built-in growth engine.

NPS implementation

1. Survey customers monthly or quarterly
2. Single question: 'How likely to recommend, 0-10?'
3. Open follow-up: 'Why?'
4. Calculate: % Promoters (9-10) - % Detractors (0-6)
5. Segment by tier, tenure, source
6. Track over time

NPS as growth signal

Promoters drive:

1. Word-of-mouth referrals
2. Online reviews + ratings
3. Social media advocacy
4. Repeat purchases
5. Higher lifetime value

Detractors damage:

1. Negative reviews
2. Word-of-mouth warnings
3. Refund requests
4. Brand reputation

Acting on NPS data

1. Promoters: identify what they love, double down
2. Passives: investigate what to improve
3. Detractors: reach out, fix issues, recover relationship
4. Track NPS trend: improving or declining?
5. Compare by segment: which tier/cohort has best NPS?
6. Tie NPS to outcomes: high NPS cohorts have higher LTV

Where this fits in the X3 empire

NPS-driven growth for CardPrepAI Academy.