week-1-hook-engagement

name	week-1-hook-engagement
description	Use when keeping students engaged in first 7 days. Week 1 = critical engagement window.

Week-1 Hook Engagement

Week 1 hook: design specifically for first 7 days. Get them to lesson 5, community engagement, and self-identified progress.

Week 1 engagement goals

By end of week 1:

1. Logged in 3+ times
2. Completed at least 5 lessons (or week 1 module)
3. Posted in community at least once
4. Connected with 1+ peers
5. Asked at least 1 question
6. Identified what they want from course
7. Felt confident about path forward

Engagement tactics

1. Daily emails — re-engage at right moments
2. First-week challenge — small project to apply learning
3. Pod assignment — connected to small group
4. Office hours invitation — Q&A access
5. Buddy match — paired with another student
6. Win sharing — encourage sharing successes
7. Founder check-in — personal touch

Re-engagement at risk

Signals at risk of churn:

1. No login in 48 hours
2. Single login + no follow-up
3. No community posts
4. No question asked
5. Email opens but no clicks

Reach out personally: 'How's it going?' Often saves the student.

Where this fits in the X3 empire

Week-1 engagement for CardPrepAI Academy.