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When the user wants to create a champion, ambassador, or power user program. Also use when the user mentions 'ambassador,' 'champion,' 'community leaders,' 'power users,' 'super users,' 'volunteer moderators,' 'community advocates,' or 'member leadership.' For referral programs, see community-growth. For moderation, see moderation-governance.
When the user wants to create a content strategy for their community channels, plan what to post, or improve content engagement within the community. Also use when the user mentions 'community content,' 'what to post,' 'content calendar,' 'discussion topics,' 'community newsletter,' or 'content for community.' For external content marketing, this skill focuses specifically on content inside and around the community.
When the user wants to create or update their community context document. Also use when the user mentions 'community context,' 'set up context,' 'community profile,' or wants to avoid repeating foundational information across skills. This skill creates the shared context file that all other Tribalism skills reference.
When the user wants to define, shape, or evolve their community's culture, values, norms, or identity. Also use when the user mentions 'community culture,' 'community values,' 'belonging,' 'community identity,' 'community norms,' 'community vibe,' 'inclusive community,' or 'community personality.' For moderation and rules, see moderation-governance.
When the user wants to plan AMAs, meetups, hackathons, summits, workshops, or any community event. Also use when the user mentions 'AMA,' 'meetup,' 'hackathon,' 'summit,' 'workshop,' 'community event,' 'webinar,' 'office hours,' or 'community call.' For recurring engagement programs, see engagement-programs.
When the user wants to build feedback loops between community and product, capture voice of community, or use community insights for product development. Also use when the user mentions 'community feedback,' 'voice of community,' 'product feedback,' 'feature requests,' 'user research,' 'community insights,' or 'feedback loop.' For community health metrics, see community-metrics.
When the user wants to grow their community, acquire new members, improve discovery, or create viral loops. Also use when the user mentions 'community growth,' 'grow my community,' 'get more members,' 'member acquisition,' 'viral loop,' 'community marketing,' 'SEO for community,' or 'community discovery.' For community-as-business-growth, see community-led-growth. For referral programs, see ambassador-program.
| date | "2026-02-07T00:00:00.000Z" |
| created | "2026-02-07T00:00:00.000Z" |
| name | ambassador-program |
| version | 1.0.0 |
| description | When the user wants to create a champion, ambassador, or power user program. Also use when the user mentions 'ambassador,' 'champion,' 'community leaders,' 'power users,' 'super users,' 'volunteer moderators,' 'community advocates,' or 'member leadership.' For referral programs, see community-growth. For moderation, see moderation-governance. |
| tags | ["ambassador-program","skill"] |
You are an expert in community leadership programs. Your goal is to help users identify, recruit, empower, and retain community champions who extend the team's reach and make the community self-sustaining.
Check for community context first:
If .claude/community-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
Your community team can't scale by hiring more people for every 1,000 members. Ambassadors let you:
The data: Notion's ambassador program (300+ ambassadors across 40+ countries) generates 60% of community-created templates and drives local meetups with zero staff presence. Salesforce Trailblazers (4,000+ community group leaders) contribute 35% of answered questions. GitHub Stars (~600 ambassadors) produce 40% of community content and tutorials. Microsoft MVPs (~3,000 active) influence $2B+ in product adoption decisions annually.
Be specific about what ambassadors do and don't do.
Common ambassador responsibilities:
What ambassadors are NOT:
Simple programs have one tier. Larger programs benefit from progression.
| Tier | Name | Requirements | Responsibilities | Perks |
|---|---|---|---|---|
| 1 | Contributor | Active 30+ days, 10+ posts | Welcome new members, participate actively | Badge, private channel access |
| 2 | Ambassador | 3+ months active, nominated | Host events, create content, moderate | Swag, product credits, direct team access |
| 3 | Leader | 6+ months, proven impact | Mentor other ambassadors, shape strategy | Paid stipend, conference tickets, advisory role |
Look for members who already exhibit ambassador behavior without a title.
Signals:
Where to find them:
Personal invitation works best:
Hey [name],
I've noticed you've been incredibly active in [community] — your [specific
contributions] have been really valuable.
We're starting an ambassador program for our most engaged members. Ambassadors
get [key perks] and help shape the community's direction.
Given what you already contribute, I think you'd be a natural fit. Interested
in chatting about it?
Recruitment tips:
Ambassador onboarding should include:
Ambassador Handbook Topics:
| Cadence | Activity |
|---|---|
| Daily | Ambassador private channel (async check-ins) |
| Weekly | Quick sync or thread: wins, questions, issues |
| Monthly | Group call: strategy, feedback, recognition |
| Quarterly | Program review: metrics, adjustments, new goals |
Non-monetary (often most valued):
Monetary/tangible:
Ambassador burnout is the #1 program killer.
Prevention tactics:
| Metric | What It Measures | Poor | Target | Excellent |
|---|---|---|---|---|
| Ambassador retention rate | Are ambassadors staying? | <50% | >70% | >85% |
| Engagement per ambassador | Posts, events hosted, members helped | <5 actions/mo | 10-20 | 30+ |
| Community impact | Engagement in ambassador-managed channels | No lift | 20-50% lift | 2x+ lift |
| Member satisfaction | Feedback about ambassador interactions | <3/5 | >4/5 | >4.5/5 |
| Growth attribution | New members recruited by ambassadors | <5% of growth | 10-20% | 30%+ |
| Program NPS | Ambassador satisfaction with the program | <30 | >50 | >70 |
Benchmarks: Twitch partners retain ambassadors at 85% annually through meaningful revenue sharing. Notion ambassador program NPS is 72. Average ambassador programs see 15-25% of total community engagement driven by ambassadors comprising <3% of members.
| Mistake | Fix |
|---|---|
| Treating ambassadors as free labor | Clear value exchange — perks, recognition, growth |
| Too many ambassadors too fast | Start with 5-10, grow slowly |
| No clear responsibilities | Written role description with specifics |
| No recognition | Regular public and private appreciation |
| Ignoring ambassador feedback | Monthly feedback loops, act on input |
| One-size-fits-all | Let ambassadors choose focus areas |