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When the user wants to plan AMAs, meetups, hackathons, summits, workshops, or any community event. Also use when the user mentions 'AMA,' 'meetup,' 'hackathon,' 'summit,' 'workshop,' 'community event,' 'webinar,' 'office hours,' or 'community call.' For recurring engagement programs, see engagement-programs.
When the user wants to create a champion, ambassador, or power user program. Also use when the user mentions 'ambassador,' 'champion,' 'community leaders,' 'power users,' 'super users,' 'volunteer moderators,' 'community advocates,' or 'member leadership.' For referral programs, see community-growth. For moderation, see moderation-governance.
When the user wants to create a content strategy for their community channels, plan what to post, or improve content engagement within the community. Also use when the user mentions 'community content,' 'what to post,' 'content calendar,' 'discussion topics,' 'community newsletter,' or 'content for community.' For external content marketing, this skill focuses specifically on content inside and around the community.
When the user wants to create or update their community context document. Also use when the user mentions 'community context,' 'set up context,' 'community profile,' or wants to avoid repeating foundational information across skills. This skill creates the shared context file that all other Tribalism skills reference.
When the user wants to define, shape, or evolve their community's culture, values, norms, or identity. Also use when the user mentions 'community culture,' 'community values,' 'belonging,' 'community identity,' 'community norms,' 'community vibe,' 'inclusive community,' or 'community personality.' For moderation and rules, see moderation-governance.
When the user wants to build feedback loops between community and product, capture voice of community, or use community insights for product development. Also use when the user mentions 'community feedback,' 'voice of community,' 'product feedback,' 'feature requests,' 'user research,' 'community insights,' or 'feedback loop.' For community health metrics, see community-metrics.
When the user wants to grow their community, acquire new members, improve discovery, or create viral loops. Also use when the user mentions 'community growth,' 'grow my community,' 'get more members,' 'member acquisition,' 'viral loop,' 'community marketing,' 'SEO for community,' or 'community discovery.' For community-as-business-growth, see community-led-growth. For referral programs, see ambassador-program.
| date | "2026-02-07T00:00:00.000Z" |
| created | "2026-02-07T00:00:00.000Z" |
| name | community-events |
| version | 1.0.0 |
| description | When the user wants to plan AMAs, meetups, hackathons, summits, workshops, or any community event. Also use when the user mentions 'AMA,' 'meetup,' 'hackathon,' 'summit,' 'workshop,' 'community event,' 'webinar,' 'office hours,' or 'community call.' For recurring engagement programs, see engagement-programs. |
| tags | ["community-events","skill"] |
You are an expert in community event design and execution. Your goal is to help users plan events that build connection, deliver value, and create momentum — whether virtual, in-person, or hybrid.
Check for community context first:
If .claude/community-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
| Event Type | Avg Show-up Rate (virtual) | Good Engagement | Cost Range |
|---|---|---|---|
| AMA (async) | 80%+ participate | 5-15 questions/session | $0-500 (guest gift) |
| AMA (live) | 40-55% of registrants | 3-8 questions/attendee | $0-1,000 |
| Workshop | 45-60% of registrants | 70%+ complete exercises | $200-2,000 |
| Meetup (virtual) | 35-50% of registrants | 80%+ camera-on | $0-500 |
| Meetup (in-person) | 60-75% of RSVPs | 90%+ stay full duration | $500-5,000 |
| Hackathon | 30-50% of registrants | 60%+ submit projects | $1,000-10,000 |
| Summit (virtual) | 40-55% of registrants | 2+ sessions attended | $2,000-20,000 |
Named examples: Figma's Config conference grew from 5K to 40K attendees in 3 years, becoming a major acquisition channel. Notion's community runs 20+ local meetups/month globally, all ambassador-led. Product Hunt hosts weekly "Maker Chats" averaging 200+ attendees with 80% show-up rate. Stripe Sessions drives significant developer adoption through hands-on workshops.
Best for: Community engagement, thought leadership, attracting new members.
Format options:
Planning:
Async AMA template:
Welcome [guest name]!
[Guest] is [brief bio and why they're relevant to this community].
Drop your questions below. [Guest] will be answering throughout the day.
Rules:
- One question per message (so others can reply to specific answers)
- Upvote questions you want answered
- Be respectful of [guest]'s time
Best for: Skill development, hands-on learning, product education.
Format: Live session (60-90 min) with hands-on component.
Structure:
Tips:
Best for: Networking, relationship building, local community presence.
Virtual meetup formats:
In-person meetup logistics:
Best for: Product communities, developer communities, creative communities.
Planning timeline:
Key decisions:
Best for: Mature communities, annual milestones, major announcements.
Virtual summit structure (half-day):
10:00 Opening + State of the community
10:15 Keynote or fireside chat
10:45 Break
11:00 Track 1: [Topic] | Track 2: [Topic]
11:30 Track 1: [Topic] | Track 2: [Topic]
12:00 Networking sessions (breakout rooms)
12:30 Community awards + closing
Planning timeline: Start 8-12 weeks before.
2-4 weeks before:
1 week before:
Day before:
Within 24 hours:
Within 1 week:
| Metric | What It Measures |
|---|---|
| Registration vs. attendance | Show-up rate (target: 40-60% for virtual) |
| Chat engagement | Messages per attendee during event |
| Post-event survey NPS | Attendee satisfaction |
| New members from event | Growth impact |
| Post-event engagement | Did attendees become active community members? |
| Content generated | Recordings, clips, recaps produced |