| name | email-creative-builder |
| slug | aaron-email-creative-builder |
| displayName | Email Creative Builder · 邮件文案 |
| summary | 邮件文案/主题行/邮件创意 |
| description | Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score) — use subject-line-lab; not for scoring the email or computing EQS — use email-quality-auditor; not for the multi-step flow — use email-sequence-designer; not for the A/B test plan — use send-experiment-designer. 邮件文案/主题行/邮件创意 |
| version | 20.1.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when drafting or iterating a single email creative: subject-line variants and preheader, body copy, one primary CTA, and a plain-text alternate, kept message-matched to a destination landing page and traced to approved claim wording. Covers B2C promo/lifecycle, B2B cold-outbound personalization, and newsletter modes. |
| argument-hint | <offer/topic> <destination URL> [mode: promo|cold|newsletter] |
| metadata | {"author":"aaron-he-zhu","version":"20.1.0","discipline":"email","phase":"engage","geo-relevance":"low","hermes":{"tags":["marketing","email","engage"],"category":"email"},"openclaw":{"emoji":"✉️","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Email Creative Builder
Writes and iterates a single email creative — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alternate — each message-matched to the destination landing page and traced to approved claim wording. This is the build skill that produces the SEND E/D unit (the email analog of paid's ad-creative-builder). It does not score the email, run the D1 veto, or compute the EQS — that is email-quality-auditor — and it does not design the multi-step flow (email-sequence-designer) or the test (send-experiment-designer).
Scope guard: this skill builds the creative unit + message-match + claim flags only. It drafts subject-line variants for the creative but does not pre-score or rank them (spam-trigger flags, length/truncation, emoji-count, inbox-preview render) — that is subject-line-lab. It scores no SEND dimension, runs no veto, and does not compute the profile-weighted EQS — email-quality-auditor owns all four vetoes (S1/S2/N1/D1) and the EQS rollup.
Quick Start
Write 5 subject lines + preheader + body + CTA for [offer], destination [URL], promo mode
Draft a cold-outbound email to [persona] for [offer]; personalize on [signal]; destination [URL]
Iterate these losing subject lines: [paste]. Keep the winners, replace the rest, hold message-match to [URL].
Skill Contract
Expected output: one content-complete email creative — 3-5 subject-line variants, a preheader, structured body copy, a single primary CTA, and a plain-text alternate — with a creative_ref / version / hash, a per-claim message-match note to the destination URL and any [needs source] flags, plus the standard handoff summary for memory/email/email-creative-builder/. Content-complete is not authorization to create or send through an ESP.
- Reads: the offer/topic, destination, email mode, audience/lifecycle stage, existing copy,
memory/projections/narrative.json, memory/projections/claims.json, and the live consent/suppression state required by the selected flow.
- Writes: a user-facing email creative and, with permission, a WARM artifact; unresolved claims become authorized proposal events, never direct ledger edits.
- : subject/preheader fit declared render limits, the body has one primary CTA, plain text exists, claims/disclosures are accepted and context-valid or visibly blocked, destination message-match holds, the Narrative/claims dependency tuple is present, and the exact subject/preheader/body/CTA/plain-text set is frozen under a versioned creative hash.
