| name | outreach-manager |
| slug | outreach-manager |
| displayName | Outreach Manager · 建联外联管理 |
| summary | 红人及媒体建联:分层触达序列、跟进节奏与回复率优化 |
| description | Use when the user asks to "write influencer outreach", "follow up with a creator", "pitch a journalist, hunter, or launch partner", or "negotiate partnership terms"; produces personalized pitches, multi-touch follow-up sequences, negotiation scripts with objection handling, and a status pipeline tracker — the shared outreach mechanics engine for creator, media/analyst, launch-partner, and social-selling / advocate-recruitment targets. Not for finalizing signed agreements — use contract-helper; not for media-list tiering, embargo terms, or press-release structure — use press-media-relations. |
| version | 18.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Activate the skill when the user wants to contact a creator, journalist, analyst, hunter, or launch partner; draft or personalize a pitch message; build a follow-up cadence for non-responders; re-engage a past partner; negotiate rate or scope; handle pricing objections; or track outreach status across a target list. For media targets the list/angle/embargo artifact comes from press-media-relations — this skill executes the pitch mechanics. |
| argument-hint | <influencer handle or list> [platform] [budget] |
| metadata | {"author":"aaron-he-zhu","version":"18.0.0","discipline":"influencer","phase":"activate","geo-relevance":"low","hermes":{"tags":["marketing","influencer","activate"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Outreach Manager
Craft personal, professional, persistent outreach; manage negotiations; track relationship progress. Home discipline is influencer (creator outreach), and the same mechanics engine — personalization, multi-touch cadence, negotiation scripts, pipeline tracking — serves media/analyst and launch-partner targets when press-media-relations hands over its media list, angles, and embargo terms, and social-selling / advocate-recruitment targets when social-selling-planner or advocacy-program-designer hands over a warm 1:1. The list, the angle, and the embargo stay with the handing-off skill; this skill owns the pitch execution.
Quick Start
Shortest invocation:
Write an outreach message to @[influencer] for [campaign]
Negotiate a gap between ask and budget:
Help me negotiate with @[influencer] who is asking for $[X] when our budget is $[Y]
Skill Contract
- Reads: target influencer handle(s), platform, follower count, niche; campaign and product context; compensation type and budget; deliverables and timeline; any prior contact history supplied by the user or loaded from memory. Before any outreach, check
memory/creators/<handle-slug>.md — the creator-registry roster record — for the confirmed contact path, last agreed rate, and negotiation/response history.
- Writes: outreach artifact (pitches, follow-up sequence, negotiation guide, pipeline tracker) to
memory/influencer/outreach-manager/YYYY-MM-DD-<topic>.md. When a cycle closes, the closed outcome (final agreed rate, response history, confirmed contact path) goes as a one-line update to memory/events/creators.ndjson via an authorized operation: propose request to registry-events.py — only creator-registry writes canonical roster records.
- Promotes: durable facts (confirmed partners, agreed rates, top objection patterns, response-rate baselines) to
memory/hot-cache.md.
- Done when:
- A personalized pitch (plus at least one variation) exists for each target influencer.
- A follow-up cadence and pipeline status are recorded for every contacted creator.
- Confirmed partners are flagged with agreed terms for handoff.
- Primary next skill: creator-content-auditor
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
This family needs no live integrations (Tier 1). The skill works entirely from inputs you provide — paste the influencer handles, follower counts, niche, budget, and deliverables, and it produces every artifact without any tool connection.
Where a connector could speed up the work, use these ~~ placeholders:
~~influencer database — pull handle, follower count, niche, and past partnerships instead of typing them.~~social platform analytics — verify audience demographics and recent posts for personalization.~~CRM — sync pipeline status, last-contact dates, and next actions.~~email/DM tool — schedule and send the follow-up cadence.
See CONNECTORS.md for the free/keyless recipe per category. No integration is required; when one is absent, ask the user for the inputs directly.
Instructions
When a user requests outreach help, run these steps. Each step has a fill-in template in references/templates.md — copy the matching block and replace the placeholders. Apply the hard copy rules in references/cold-copy-rules.md before any message ships.
- Gather outreach context — capture campaign/product context, target handle(s), platform, followers, niche, compensation type, budget, deliverables, and timeline. Load the
memory/creators/<handle-slug>.md roster record first when it exists — re-engaging a rostered creator starts from the confirmed contact path and last agreed rate, not a cold pitch. Template: Step 1.
- Create personalized outreach — list personalization points (recent content, style, audience, values, past partners), then write the primary message plus a DM-friendly short version and a formal email/management version. Template: Step 2. Media/analyst/hunter targets: personalize on beat and recent coverage, lead with the story angle (not a compensation offer), carry the embargo terms verbatim from the press-media-relations artifact, and never invent quotes or data — claims come from the approved message house.
- Create follow-up sequence — build a 4-touch cadence (Day 0 / 3-4 / 7-8 / 14, then archive at Day 21), each touch adding new value and getting shorter. Cap at 3-4 follow-ups; make it easy to say no. Template: Step 3.
- Provide negotiation support — map the ask/budget gap, then apply value-exchange, scope-adjustment, or future-value strategies with ready scripts and an objection/response table. Template: Step 4.
- Track outreach pipeline — record stage counts and conversion rates, a per-creator detailed pipeline, today's prioritized actions, and pipeline health (response rate, confirmation rate, time-to-confirm, top objection). Template: Step 5. Active-cycle tracking lives here; when a cycle closes (confirmed or archived), submit the closed outcome as a one-line update to
memory/events/creators.ndjson via an authorized operation: propose request to registry-events.py for creator-registry to reconcile.
Example
User: "Write outreach for @sustainablesarah (45K Instagram followers, eco-lifestyle) for our organic skincare launch"
Output (abridged):
## Outreach for @sustainablesarah
### Personalization Points
- Recent post: "5 swaps for a zero-waste bathroom" • Style: educational, authentic • Past partners: Grove Collaborative
### Primary Message
Subject: Love your zero-waste content – collab with [Brand]?
Hi Sarah! I just watched your "zero-waste bathroom" post and added reusable cotton rounds to my cart 😊 I'm [Name] from [Brand] — organic skincare in fully compostable packaging. We're launching a new collection and thought of you. We'd love to send the full line, and if you love it, partner on a post + Stories. Offering $[X] plus product and full creative freedom. Interested?
Full multi-version output, follow-up cadence, negotiation guide, and pipeline tracker live in references/templates.md.
Reference Materials
- references/templates.md — fill-in templates for all five steps, the full worked example, and outreach tips.
- references/cold-copy-rules.md — hard cold-outreach copy rules: first-line bans, per-step sentence caps, soft CTAs, observation framing, no link in step 1.
- skill-contract.md — shared contract and Handoff Summary format.
- state-model.md — memory tiers and save-path conventions.
- CONNECTORS.md — free/keyless data recipe per connector category.
- STAR benchmark scoring at references/star-benchmark.md — quality scoring reference for downstream review.
- expert-panel.md — multi-persona review method for pressure-testing outreach copy before sending.
- Sibling skills: influencer-discovery, fit-scorer, brief-generator, contract-helper, creator-content-auditor.
Next Best Skill
- Primary: creator-content-auditor — once a partner is confirmed and creates content, review the draft against the brief before it ships.
- Alternate: contract-helper — finalize agreed terms into a partnership agreement.
- Alternate: brief-generator — send a full campaign brief to a creator who asked for more detail.
Termination note: keep a visited-set. If a skill in this chain was already invoked this session, stop and report chain-complete rather than re-running it. Max handoff depth is 3.
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