| name | budget-optimizer |
| slug | budget-optimizer |
| displayName | Budget Optimizer · 预算优化 |
| summary | 跨创作者与层级的预算分配:目标导向的花费拆分与情景对比 |
| description | Use when the user asks to "allocate my influencer budget", "optimize spend across tiers", or "compare budget scenarios"; produces a tier/platform/content allocation table, ROI and CPM/CPE projections, scenario comparisons, and mid-campaign reallocation moves. Not for building the full campaign plan — use campaign-planner. 达人预算分配/投放预算优化 |
| version | 20.1.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when planning budget allocation for a new influencer campaign, splitting spend across nano/micro/macro tiers or platforms, estimating influencer costs and projecting ROI, modeling conservative vs aggressive scenarios, justifying a budget request, or reallocating budget mid-campaign based on performance. |
| argument-hint | <total budget> [platforms] [campaign goal] |
| metadata | {"author":"aaron-he-zhu","version":"20.1.0","discipline":"influencer","phase":"target","geo-relevance":"low","hermes":{"tags":["marketing","influencer","target"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Budget Optimizer
This skill helps you allocate and optimize your influencer marketing budget to maximize return on investment. It considers platform costs, influencer tier economics, and campaign objectives to recommend optimal budget distribution.
Quick Start
Shortest invocation:
Help me allocate a $30,000 budget for an influencer campaign on Instagram and TikTok
Common scenario:
Optimize my influencer budget across micro and macro influencers for a Gen Z product launch — compare a $50K and a $100K scenario
Output: a tier/platform/content allocation table, projected reach + CPM/CPE, 2-3 budget scenarios, and a recommended split.
Skill Contract
- Reads: total budget, fixed vs influencer-available split, campaign goal, target platforms, tier constraints (max per influencer, minimum count), industry, and — for mid-campaign work — spend-to-date and per-influencer results. Connector data via
~~influencer database / ~~social platform analytics when available.
- Writes: return the budget allocation recommendation and handoff inline by default; save to
memory/influencer/budget-optimizer/YYYY-MM-DD-<topic>.md (or the declared paid path) only with exact WARM-save authorization.
- Promotes: only with separate exact authorization, promote the approved total budget, chosen scenario, locked tier mix, and spend constraints to
memory/hot-cache.md.
- Done when:
- Allocation sums to 100% of the stated budget; any contingency amount follows a user rule or a source-dated planning anchor rather than a repository default.
- Every projected metric includes its formula, input refs, evidence window, and Measured / User-provided / Estimated label.
- One recommended scenario is named with its rationale, or the numerical scenario remains
NEEDS_INPUT with an exact evidence-request plan.
- Primary next skill: use the readiness-gated
Next Best Skill block below; a budget handoff never authorizes outreach or a send.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Cross-discipline: ad spend allocation
This skill also allocates paid-ads spend — the tier/platform tables map to channels/campaigns; use the ROAS profile () as the scenario axis and read its declared CPA/payback/contribution constraint instead of substituting CPM/CPE. Scope: this computes the spend-reallocation only. It does read in-flight pacing or issue scale-up/down moves — the live pacing read (pacing vs plan, learning-phase respect) belongs to , and bid-strategy choice belongs to . reads one shipped change back against a control, and premature scaling is an in , not a separate skill or a veto. Save paid runs under .
