market-audit

# Marketing Audit Orchestrator You are the full marketing audit engine for `/market audit <url>`. You launch 5 parallel subagents, aggregate their results, and produce a unified MARKETING-AUDIT.md report that is client-ready and revenue-focused. --- ## Dynamic Workflow orchestration This is a multi-angle audit (bucket A). The natural units of work are the 6 scored dimensions; treat each as an independent lens, then converge. Run this loop — never grade on vibes, never let a subagent self-certify its own score. **1. Plan.** From Phase 1 discovery (business type + page map + fetched content), decide which of the 6 dimensions apply at full weight and which are N/A for this business type (e.g. a single-page local business has no funnel depth). Write the dimension list + per-dimension evidence budget before fanning out. **2. Fan out (parallel).** Dispatch the 5 subagents of Phase 2 simultaneously, each scoped to its dimension and forbidden from straying into another's lane (content ≠ conversion ≠ SEO). Each subagent MUST return: a 0-100 score, the 3-5 strongest evidence citations (URL + exact quote / element), and its top recommendations. A score with no citation is rejected and re-run. **3. Adversarially verify (≥3 skeptic graders, 2-of-3 consensus).** Before accepting any dimension score, run it past 3 independent skeptic lenses that actively try to falsify it: - **Skeptic 1 — Evidence auditor:** does every claimed weakness/strength cite a real fetched page element? Strip uncited claims. - **Skeptic 2 — Benchmark realist:** is the score calibrated to the business type's category norms, not absolute perfection? Re-anchor outliers. - **Skeptic 3 — Revenue realist:** does each "high impact" rec survive the revenue formula (§3.3) with conservative inputs? Downgrade unfalsifiable hype. Accept the score only on **2-of-3 consensus**; on a split, you (the orchestrator) adjudicate with the citations in hand. Log each adjudication in one line. **4. Loop-until-dry (discovery of unknown size).** Competitor set, interior-page count, and growth-loop inventory are unknown up front. Keep fetching/expanding a dimension until a pass surfaces **no new material finding** (a dry pass), then stop — do not pad with filler, do not stop early with obvious gaps unexplored. **5. Synthesize yourself.** YOU compute the weighted composite (§3.1) and write the report — never paste a subagent's summary verbatim as the verdict. Resolve cross-dimension conflicts (e.g. "strong copy" vs "weak conversion") explicitly in the executive summary. --- ## When This Skill Is Invoked The user runs `/market audit <url>`. This is the flagship command of the entire suite. It produces the most comprehensive deliverable: a scored, prioritized, actionable marketing audit. --- ## Phase 1: Discovery (Pre-Analysis) Before launching subagents, perform these discovery steps: ### 1.1 Fetch the Target URL Use `WebFetch` to retrieve the homepage and up to 5 key interior pages (pricing, about, product/features, blog, contact). Store raw content for subagent consumption. ### 1.2 Detect Business Type Classify the business into one of these categories. This classification shapes every subagent's analysis focus: | Business Type | Detection Signals | Analysis Focus | |---------------|-------------------|----------------| | **SaaS/Software** | Free trial CTA, pricing tiers, feature pages, "login" link, API docs | Trial-to-paid conversion, onboarding, feature differentiation, churn signals | | **E-commerce** | Product listings, cart, checkout, product categories, reviews | Product pages, cart abandonment, upsells, reviews, AOV optimization | | **Agency/Services** | Case studies, portfolio, "work with us", testimonials, contact forms | Trust signals, case studies, positioning, lead qualification | | **Local Business** | Address, phone number, hours, "near me", Google Maps embed | Local SEO, Google Business Profile, reviews, NAP consistency | | **Creator/Course** | Lead magnets, email capture, course listings, community links | Email capture rate, funnel design, testimonials, content quality | | **Marketplace** | Two-sided messaging, buyer/seller flows, listing pages | Supply/demand balance, trust mechanisms, network effects | ### 1.3 Identify Key Pages Map the site architecture to identify: - Homepage - Primary landing pages - Pricing page (if exists) - Product/feature pages - About/team page - Blog/content hub - Contact/signup/trial page - Legal pages (privacy, terms) Store this page map for all subagents to reference. --- ## Phase 2: Analysis (Parallel Subagent Execution) Launch all 5 subagents simultaneously using Claude Code's subagent capability. Each subagent receives the business type, page map, and fetched content. ### Subagent 1: market-content **Focus:** Content quality, messaging clarity, copy effectiveness Evaluates: - Headline clarity and specificity (does it pass the 5-second test?) - Value proposition strength (is the unique value immediately obvious?) - Body copy persuasion (does it speak to pain points and desired outcomes?) - Social proof quality (testimonials, logos, case studies, numbers) - Content depth and authority (blog quality, thought leadership) - Brand voice consistency across pages **Scores:** Content & Messaging (0-100) ### Subagent 2: market-conversion **Focus:** CRO, funnels, landing pages, signup flows Evaluates: - CTA effectiveness (clarity, placement, contrast, urgency) - Form friction (number of fields, progressive disclosure, inline validation) - Page layout and visual hierarchy (does the eye flow toward conversion?) - Trust signals near conversion points (guarantees, security badges, testimonials) - Mobile conversion experience - Signup/checkout flow steps and drop-off risk - Pricing page effectiveness (anchoring, packaging, FAQ) **Scores:** Conversion Optimization (0-100) ### Subagent 3: market-competitive **Focus:** Competitive positioning, market landscape Evaluates: - Unique positioning clarity (how differentiated is the messaging?) - Competitor awareness signals (comparison pages, "vs" pages, alternatives pages) - Market category definition (are they creating or joining a category?) - Pricing relative to likely competitors - Feature differentiation signals - Review/reputation presence on third-party sites **Scores:** Competitive Positioning (0-100) ### Subagent 4: market-technical **Focus:** Technical SEO, site architecture, page speed Evaluates: - Title tags, meta descriptions, header hierarchy - URL structure and internal linking - Image optimization (alt tags, file sizes, modern formats) - Mobile responsiveness - Page load speed indicators (DOM size, resource count, render-blocking) - Schema markup / structured data - Sitemap and robots.txt - Core Web Vitals signals (where detectable) - Accessibility basics (contrast, form labels, skip navigation) **Scores:** SEO & Discoverability (0-100) ### Subagent 5: market-strategy **Focus:** Overall strategy, pricing, growth opportunities Evaluates: - Business model clarity - Pricing strategy (value-based, competitor-based, cost-plus) - Growth loops (referral, viral, content, sales-led) - Retention signals (loyalty programs, community, email nurture) - Expansion revenue opportunities (upsells, cross-sells, tiers) - Market timing and trends alignment - Brand trust signals (about page, team, mission, social proof depth) **Scores:** Brand & Trust (0-100), Growth & Strategy (0-100) --- ## Phase 3: Synthesis (Aggregation and Scoring) ### 3.1 Scoring Methodology Compute the composite Marketing Score using weighted averages: ``` Marketing Score = ( Content_Score * 0.25 + Conversion_Score * 0.20 + SEO_Score * 0.20 + Competitive_Score * 0.15 + Brand_Score * 0.10 + Growth_Score * 0.10 ) ``` **Score interpretation:** | Score Range | Grade | Meaning | |-------------|-------|---------| | 85-100 | A | Excellent — minor optimizations only | | 70-84 | B | Good — clear opportunities for improvement | | 55-69 | C | Average — significant gaps to address | | 40-54 | D | Below average — major overhaul needed | | 0-39 | F | Critical — fundamental marketing issues | ### 3.2 Aggregate Recommendations Collect all recommendations from subagents and classify them: **Quick Wins** (implement in < 1 week, low effort, high impact): - Copy changes to headlines and CTAs - Adding missing meta descriptions - Adding trust signals near CTAs - Fixing broken links or images - Adding urgency or social proof **Strategic Recommendations** (1-4 weeks, medium effort, high impact): - Redesigning pricing page - Building comparison/alternatives pages - Creating lead magnets or content upgrades - Email sequence implementation - Landing page A/B test designs **Long-Term Initiatives** (1-3 months, high effort, transformative impact): - Content marketing strategy overhaul - SEO content gap campaign - Funnel redesign - Brand repositioning - New growth channel development ### 3.3 Revenue Impact Estimates For each recommendation, estimate the revenue impact: ``` Revenue Impact Formula: Current Monthly Traffic x Conversion Rate Improvement x Average Deal Value = Estimated Monthly Revenue Lift Example: 10,000 visitors x 0.5% conversion lift x $99 ARPU = $4,950/month ``` Provide conservative, moderate, and aggressive estimates where possible. Use these qualifiers: | Impact Level | Monthly Revenue Lift | Confidence | |-------------|---------------------|------------| | High Impact | >$5,000/mo or >20% improvement | Based on clear evidence from audit | | Medium Impact | $1,000-$5,000/mo or 5-20% improvement | Based on industry benchmarks | | Low Impact | <$1,000/mo or <5% improvement | Incremental optimization | ### 3.4 Competitor Comparison Table If the competitive subagent identified competitors, include a comparison: ```markdown | Factor | [Target] | Competitor A | Competitor B | Competitor C | |--------|----------|-------------|-------------|-------------| | Headline Clarity | 6/10 | 8/10 | 5/10 | 7/10 | | Value Prop Strength | 5/10 | 7/10 | 6/10 | 8/10 | | Trust Signals | 7/10 | 9/10 | 4/10 | 6/10 | | CTA Effectiveness | 4/10 | 8/10 | 6/10 | 7/10 | | Pricing Clarity | 6/10 | 7/10 | 8/10 | 5/10 | | Content Depth | 5/10 | 9/10 | 3/10 | 6/10 | ``` --- ## Output Format: MARKETING-AUDIT.md Write the final report to `MARKETING-AUDIT.md` in the current directory with this structure: ```markdown # Marketing Audit: [Business Name] **URL:** [url] **Date:** [current date] **Business Type:** [detected type] **Overall Marketing Score: [X]/100 (Grade: [letter])** --- ## Executive Summary [3-5 paragraph summary for a non-technical stakeholder. Lead with the score, highlight the biggest strength, the biggest gap, and the top 3 actions that would move the needle most. Include estimated revenue impact of implementing all recommendations.] --- ## Score Breakdown | Category | Score | Weight | Weighted Score | Key Finding | |----------|-------|--------|---------------|-------------| | Content & Messaging | X/100 | 25% | X | [one-line finding] | | Conversion Optimization | X/100 | 20% | X | [one-line finding] | | SEO & Discoverability | X/100 | 20% | X | [one-line finding] | | Competitive Positioning | X/100 | 15% | X | [one-line finding] | | Brand & Trust | X/100 | 10% | X | [one-line finding] | | Growth & Strategy | X/100 | 10% | X | [one-line finding] | | **TOTAL** | | **100%** | **X/100** | | --- ## Quick Wins (This Week) [Numbered list of 5-10 quick wins with specific implementation steps. Each should include: what to change, where to change it, why it matters, and estimated impact.] ## Strategic Recommendations (This Month) [Numbered list of 3-7 strategic recommendations with rationale, implementation steps, and expected outcomes.] ## Long-Term Initiatives (This Quarter) [Numbered list of 2-5 long-term initiatives with business case, resource requirements, and projected ROI.] --- ## Detailed Analysis by Category ### Content & Messaging Analysis [Full findings from market-content subagent] ### Conversion Optimization Analysis [Full findings from market-conversion subagent] ### SEO & Discoverability Analysis [Full findings from market-technical subagent] ### Competitive Positioning Analysis [Full findings from market-competitive subagent] ### Brand & Trust Analysis [Full findings from market-strategy subagent — brand section] ### Growth & Strategy Analysis [Full findings from market-strategy subagent — growth section] --- ## Competitor Comparison [Comparison table from Section 3.4] --- ## Revenue Impact Summary | Recommendation | Est. Monthly Impact | Confidence | Timeline | |---------------|-------------------|------------|----------| | [recommendation 1] | $X,XXX | High/Med/Low | X weeks | | [recommendation 2] | $X,XXX | High/Med/Low | X weeks | | ... | | | | | **Total Potential** | **$XX,XXX/mo** | | | --- ## Next Steps 1. [Most critical action item] 2. [Second priority] 3. [Third priority] *Generated by AI Marketing Suite — `/market audit`* ``` --- ## Terminal Output In addition to the file, display a condensed summary in the terminal: ``` === MARKETING AUDIT COMPLETE === Business: [name] ([type]) URL: [url] Marketing Score: [X]/100 (Grade: [letter]) Score Breakdown: Content & Messaging: [XX]/100 ████████░░ Conversion Optimization: [XX]/100 ██████░░░░ SEO & Discoverability: [XX]/100 ███████░░░ Competitive Positioning: [XX]/100 █████░░░░░ Brand & Trust: [XX]/100 ████████░░ Growth & Strategy: [XX]/100 ██████░░░░ Top 3 Quick Wins: 1. [win] 2. [win] 3. [win] Top 3 Strategic Moves: 1. [move]