vision

# /omg-vision - Product Identity & Emotional Positioning **Command:** `/omg-vision` **Skill:** `branding.md` **Mode:** Plan Mode (discovery only, no code) --- ## Command Behavior When user types `/vision`, invoke the branding skill: ``` Use the branding skill to define the emotional foundation and product identity. ``` This will: 1. Enter Plan Mode 2. Ask deep discovery questions about WHO, HOW, WHAT NOT 3. Guide Socratic dialogue about sensory/emotional associations 4. Generate VISION.md with internal compass and design principles --- ## Arguments ```bash # Standard invocation /vision # With context file /vision --input PROJECT_BRIEF.md # For existing project /vision --project /path/to/project # Quick mode (fewer questions) /vision --quick ``` --- ## Output **Primary output:** `VISION.md` in project root or `/docs` folder **VISION.md contains:** - Internal Compass (one-sentence decision filter) - Product Identity (soul statement) - Emotional Personas (3 archetypes) - Sensory Description (how it should feel) - Anti-Positioning (what it's NOT) - Emotional Design Principles (5 principles) --- ## When to Use - **New product** - before any code is written - **Before /prd** - as input for comprehensive PRD generation - **Before /build** - first phase of the full build pipeline - **After /team discovery** - to define emotional foundation - **Rebranding** - when product has lost its identity - **Design debates** - when team needs alignment --- ## Integration **Full build pipeline (recommended):** ``` /build [product] # Orchestrates everything: /vision -> /prd -> /brand-identity -> create a plan -> execution ``` **Manual workflow:** ``` /vision (identity) -> /prd (specs) -> /brand-identity (visual) -> create a plan -> /team ``` Or standalone: ``` /vision -> manual development ``` --- ## Example Session **User:** `/vision` **Claude enters Plan Mode:** ``` Let's define the emotional foundation of your product. First, give me a one-sentence description of what this is. ``` **User:** "A voice journal that feels like a cassette recorder" **Claude:** ``` Perfect. Now let's go deeper. What pain does this solve? Not functionally -- emotionally. What are people tired of that makes them need this? ``` [... continues deep discovery ...] **Final output:** `VISION.md` with Internal Compass, Product Identity, Emotional Personas, etc. --- ## Notes - **No code is written** - this is pure discovery and positioning - **Be opinionated** - vague answers get challenged - **Be sensory** - abstract language gets pushed to concrete - **Be specific** - generic startup speak gets rejected --- **See also:** - `/brand-identity` - Full brand identity system with colors, typography, logo, deployed as interactive site - `/prd` - Generate full documentation suite from VISION.md - `/build` - Full autonomous pipeline: /vision + /prd + /brand-identity + create a plan + execution - `/team` - Complete product development workflow - Skill file: `$HOME/.claude/skills/branding.md` **When to use which:** - `/vision` -> Quick internal alignment, outputs VISION.md text file - `/brand-identity` -> Complete brand system, 2-3 switchable variants, deployed interactive site - `/build` -> Full pipeline from vision to shipped product (AISB-orchestrated)