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Get the first 50 real users through channels the founder's ICP already uses. Use when the product shipped and nobody came, the founder is "posting more" with no result, or is reaching for paid ads before product-market fit.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Interview the founder once and write a docs/gtm-cofounder/founder-brief.md that every other skill reads first, so the advice is about their real business, not a textbook. Use this before anything else, or whenever the agent lacks context on the founder's product, ICP, market, or stage, or is giving generic GTM advice.
After the founder brief, turn it into an honest diagnosis and a prioritized, stage-aware GTM roadmap saved as docs/gtm-cofounder/gtm-roadmap.md. This is the hub the founder returns to every session to see where they are and the single next move. Use right after start-here, whenever the founder doesn't know what to work on next, wants a plan instead of a one-off task, or is drowning in disconnected tactics.
Refresh the founder's competitive and market context. Re-scan named rivals and the category for what changed since the brief was written (rebrands, repositioning, new entrants, pricing shifts, renamed categories) and update docs/gtm-cofounder/founder-brief.md and the roadmap with anything that moves positioning. Use on a cadence, or whenever a competitor rebrands, a new tool appears, or the founder senses the market has shifted under them.
Build authority by teaching the problem space, not announcing features. Use when the founder finds "marketing" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that developers actually respect.
Measure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers. Use when the founder has dashboards full of stars and pageviews but can't tell if go-to-market is working, or is optimizing acquisition over a leaky bucket.
Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming. Use when the founder is sitting on a launch out of fear, wants to "go viral," or is about to post a press-release-style announcement to a developer community.
| name | first-50-users |
| description | Get the first 50 real users through channels the founder's ICP already uses. Use when the product shipped and nobody came, the founder is "posting more" with no result, or is reaching for paid ads before product-market fit. |
You don't get your first 50 users by posting more. You get them by going where your users already discover tools, and, at the start, by doing things that don't scale.
Use this when: you launched to silence, you're spraying every channel hoping one works, or you're about to buy ads to fix a problem ads can't fix.
Every developer audience has an existing technology-discovery loop: the specific places they already go to find new tools. Your job isn't to invent demand; it's to position yourself inside that loop. And your first cohort is hand-to-hand: the TAB members from talk-to-users are your first users.
Then Evaluation decides everything (see know-if-its-working): can a new dev get value over a weekend, from docs and Stack Overflow, with no support call? If not, more traffic just fills a leaky bucket.
Pre-PMF (you are here for the first 50): unscalable, direct, high-touch.
launch-it), not ten shallow ones.Post-PMF (later): content/SEO, community, dev-influencer partnerships, then paid to amplify what already converts, never to discover it.
From talk-to-users question 7 ("where do you go to stay current?"), you already have the answer. Rank channels by where your specific ICP is, and go deep on one before adding a second.
Is your ICP concentrated somewhere specific (a subreddit, a Discord, a conference, a tag)?
├─ YES → go all-in there first. Depth beats spread at 0→50.
└─ NO → your ICP may be too broad → tighten it in `who-is-this-for`.
talk-to-users Q7).Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). When a framework can't make the call, that's what a human is for: The DevTool GTM Company.