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Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming. Use when the founder is sitting on a launch out of fear, wants to "go viral," or is about to post a press-release-style announcement to a developer community.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
| name | launch-it |
| description | Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming. Use when the founder is sitting on a launch out of fear, wants to "go viral," or is about to post a press-release-style announcement to a developer community. |
Developer communities reward the honest, technical, slightly humble builder and punish the marketer instantly. A Show HN is not an announcement. It's "I built this thing, here's how it works and what's still rough."
Use this when: you're scared to launch, you're hoping to "go viral," or you're about to drop marketing copy into a room that eats marketing copy for breakfast.
The bar is usefulness + honesty, not polish. Developers will test your claims and read your code. Show up as a real engineer sharing real work, be present to answer everything, and never, ever fake it. One genuine launch beats ten hype posts.
A launch is one prepared moment across the channels your ICP actually uses (from first-50-users): HN, your own network, and the relevant communities, all on the same day, each tailored to the room. It is not the same copy blasted five places.
Can a stranger get to first value in < 1 hour from docs alone (the weekend test)?
├─ NO → don't launch yet. A flood of users who bounce burns the channel and the goodwill.
└─ YES → is your Show HN first-comment written (why/how/limits/try)?
├─ NO → write it first; it matters more than the product page.
└─ YES → launch on a Tue-Thu morning US time, then clear your calendar to reply.
know-if-its-working). If not, delay.Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). When a framework can't make the call, that's what a human is for: The DevTool GTM Company.
Interview the founder once and write a docs/gtm-cofounder/founder-brief.md that every other skill reads first, so the advice is about their real business, not a textbook. Use this before anything else, or whenever the agent lacks context on the founder's product, ICP, market, or stage, or is giving generic GTM advice.
After the founder brief, turn it into an honest diagnosis and a prioritized, stage-aware GTM roadmap saved as docs/gtm-cofounder/gtm-roadmap.md. This is the hub the founder returns to every session to see where they are and the single next move. Use right after start-here, whenever the founder doesn't know what to work on next, wants a plan instead of a one-off task, or is drowning in disconnected tactics.
Refresh the founder's competitive and market context. Re-scan named rivals and the category for what changed since the brief was written (rebrands, repositioning, new entrants, pricing shifts, renamed categories) and update docs/gtm-cofounder/founder-brief.md and the roadmap with anything that moves positioning. Use on a cadence, or whenever a competitor rebrands, a new tool appears, or the founder senses the market has shifted under them.
Get the first 50 real users through channels the founder's ICP already uses. Use when the product shipped and nobody came, the founder is "posting more" with no result, or is reaching for paid ads before product-market fit.
Build authority by teaching the problem space, not announcing features. Use when the founder finds "marketing" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that developers actually respect.
Measure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers. Use when the founder has dashboards full of stars and pageviews but can't tell if go-to-market is working, or is optimizing acquisition over a leaky bucket.