content-strategy

name	content-strategy
version	1.0.0
brand	AgentKits Marketing by AityTech
category	core
difficulty	intermediate
description	Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
triggers	["content strategy","content calendar","editorial","content pillars","content marketing","blog strategy","content distribution"]
prerequisites	["marketing-fundamentals"]
related_skills	["seo-mastery","copywriting","social-media"]
agents	["planner","copywriter","attraction-specialist"]
mcp_integrations	{"optional":["notion","asana"]}
success_metrics	["content_output","engagement","traffic_growth"]
output_schema	content-plan

Content Strategy

Content planning, creation, and distribution for sustainable organic growth.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

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When to Use This Skill

Apply content strategy expertise when:

• Planning content calendars and editorial workflows
• Developing content pillars and themes
• Creating distribution strategies
• Mapping content to funnel stages
• Repurposing content across channels
• Measuring content performance

Core Concepts

Content Pillars

Content pillars are the main themes your content revolves around.

Criteria for Strong Pillars:

• Aligned with business goals
• Relevant to audience pain points
• Differentiates from competitors
• Sustainable long-term (evergreen potential)
• SEO opportunity (search volume)

Example Pillar Structure:

Pillar	Purpose	Content Types
Industry Insights	Thought leadership	Reports, trends, analysis
How-To/Tutorials	Education	Guides, videos, templates
Customer Success	Social proof	Case studies, testimonials
Product Updates	Awareness	Release notes, feature deep-dives
Company Culture	Employer brand	Behind-scenes, team stories

Content by Funnel Stage

Stage	Goal	Content Type	Format	CTA
TOFU (Awareness)	Attract	Blog posts, social, video	Short, shareable	Subscribe, Follow
MOFU (Consideration)	Educate	Ebooks, webinars, guides	In-depth, gated	Download, Register
BOFU (Decision)