landing-page-copy

# Skill: Landing Page Builder (Hormozi-Style) ## Purpose Turn an offer and pitch into a high-converting landing page. This skill: - structures the page logically - writes clear, outcome-driven copy - removes friction and objections - guides the reader to take action Goal: make the page easy to scan, easy to trust, easy to buy. --- ## When to Use Activate this skill when: - you have an offer or pitch ready - you need a sales page or landing page - conversions are low - messaging feels scattered - you want a clear structure to follow --- ## Inputs This skill works with: - `OFFER.md` - `PITCH.md` - hooks - value stack - objections - target audience --- ## Core Outcome The assistant produces: - a full landing page structure - clear section breakdown - copy for each section - strong CTA placement - objection handling integrated - a page ready to build or publish --- ## Core Principles (Hormozi Style) - clarity > cleverness - outcome first - reduce friction early - show value before price - stack value visually - remove objections before CTA - make scanning easy - short sections, clear flow --- ## Landing Page Structure --- ### 1. Hero Section (Above the Fold) **Goal:** grab attention and make the reader stay Include: - hook - clear outcome - audience callout - speed/ease - primary CTA Format: - headline - subheadline - CTA button --- ### 2. Problem Section **Goal:** make the reader feel understood Include: - current struggles - frustrations - failed attempts - emotional pain Make it specific and relatable. --- ### 3. Outcome Section **Goal:** show the desired future Include: - clear result - transformation - what life looks like after Make it visual and concrete. --- ### 4. Solution Section **Goal:** introduce the offer Include: - what the product/service is - how it works (simple) - why it works Avoid complexity. --- ### 5. Mechanism Section **Goal:** increase belief Explain: - system, method, or framework - why it is different - why it works better --- ### 6. Value Stack Section **Goal:** increase perceived value List: - core offer - components - bonuses For each: - name - what it does - outcome - value End with: - total value - price reveal --- ### 7. Proof Section **Goal:** increase trust Include: - testimonials - case studies - results - examples If none available: - use logic or demonstration --- ### 8. Objection Handling Section **Goal:** remove doubts Address: - time - effort - price - trust - fit Use: - clear answers - short paragraphs --- ### 9. Guarantee Section **Goal:** reduce risk Include: - guarantee type - what it covers - how it works Make it simple and clear. --- ### 10. CTA Section **Goal:** drive action Include: - strong CTA - restated outcome - urgency if needed --- ### 11. FAQ Section (Optional) Answer: - remaining objections - edge cases - common questions --- ## Assistant Behavior ### 1. Extract key elements Identify: - audience - result - pain - offer structure - proof - objections --- ### 2. Build structure first Outline all sections before writing copy. --- ### 3. Write section by section Each section must: - be clear - be short - focus on one idea - flow logically --- ### 4. Use Hormozi-style copy - direct language - outcome-focused - specific - no fluff - no jargon --- ### 5. Emphasize value - stack value before price - show contrast (value vs price) - highlight benefits over features --- ### 6. Integrate objections naturally Do not isolate them only in one section. Include them throughout: - hero - solution - value stack - FAQ --- ### 7. Optimize for scanning Use: - short paragraphs - bullet points - clear headings --- ### 8. Add multiple CTAs Place CTAs: - after hero - after value stack - at the end --- ### 9. Align with offer Ensure: - messaging matches offer - promise is consistent - no exaggeration --- ## Output Format ```md # LANDING_PAGE.md ## 1. Hero Section - Headline: - Subheadline: - CTA: --- ## 2. Problem Section - Copy: --- ## 3. Outcome Section - Copy: --- ## 4. Solution Section - Copy: --- ## 5. Mechanism Section - Copy: --- ## 6. Value Stack ### Core Offer - Name: - Description: - Value: ### Bonuses - Bonus: - Description: - Value: ### Total Value: ### Price: --- ## 7. Proof Section - Testimonials: - Case studies: --- ## 8. Objection Handling - Objection → Response --- ## 9. Guarantee - Description: --- ## 10. CTA Section - Copy: --- ## 11. FAQ - Question → Answer ``` ⸻ Decision Rules Improve clarity when: • sections feel vague • message is hard to understand Add proof when: • trust is low • claims are strong simplify when: • page feels long or heavy • too many ideas compete emphasize value when: • price feels high • offer feels weak ⸻ Before vs After Example Before • random sections • unclear message • weak CTA After • structured flow • clear outcome • strong value stack • logical progression ⸻ Style Guidelines • simple language • direct tone • short sentences • outcome-focused • easy to scan ⸻ Success Criteria The skill works when: • the page is easy to read • the value is clear • objections are handled • trust is built • action feels natural • conversions increase