| name | Category Page Copywriter |
| description | Write the intro and lower-page copy for an ecommerce collection or category page so it ranks for a commercial query while pushing shoppers toward a product fast. Use when you have a collection/category page (e.g. "women's merino base layers", "standing desks") and need the above-grid intro blurb, the H1, and the supporting SEO content below the product grid. Do NOT use for standalone marketing or campaign landing pages — use landing-page-copy instead; do NOT use for a single product's description — use product-description-writer instead. |
Category Page Copywriter
A category page has a harder job than a product page: it must rank for a broad commercial query while helping a shopper narrow toward a product fast. It cannot push products below the fold or read like keyword salad.
Workflow
- Gather inputs. Get the category name, the primary keyword and 1-3 secondary keywords, the products it contains (count and the axes they vary on), the buyer's main decision criteria, and the brand voice. If any are missing, ask before writing.
- Write a tight above-grid intro. 2-3 sentences, ~40-60 words, placed above the product grid. State what the collection is and who it's for, and use the head keyword once, naturally. Never wall the products off behind a long essay.
- Set the H1. One clear H1 containing the head keyword, phrased for a shopper, not stuffed.
- Write a "How to choose" block. 3-4 decision criteria that route the shopper to the right subset ("Pick the 150 weight for high-output activity, the 250 for cold-weather layering"). Bold each criterion. This is the highest-value part of the page.
- Write the lower-page SEO content. Below the grid, in short paragraphs under subheads, answer buying questions: how to choose, what differs between options, what fits which use case. This captures "best", "vs", and "for [use case]" long-tail intent through semantic coverage, not keyword repetition.
- Add internal links and FAQ copy. In the lower content, link to relevant sibling categories and key products using descriptive anchor text. Draft 3-5 FAQ questions with concise answers (real shopper questions) for the page owner to publish.
- Stress-test the category. If the category is thin or overlaps another, flag it before delivering copy (see Do NOT).
Quality bar
- Products are visible above the fold; the long-form copy lives below the grid.
- Head keyword appears once in the intro and once in the H1, never mechanically repeated; secondary keywords are covered semantically.
- The "How to choose" block alone could route a shopper to the right product.
- Every claim is true to the actual catalog; copy matches brand voice exactly.
- Lower content is scannable: subheads, short paragraphs, bolded criteria, descriptive link anchors.
Do NOT
- Do NOT write a long intro that pushes the product grid below the fold.
- Do NOT pad with keyword repetition or density tricks; semantic coverage beats density.
- Do NOT overpromise selection ("hundreds of styles" when there are nine) or claim authority, awards, or rankings you cannot back.
- Do NOT invest copy in a thin or duplicative category — thin pages rarely rank and overlapping pages cannibalize each other. Recommend merging or expanding the catalog first.
- Do NOT write standalone marketing/campaign landing-page copy (use landing-page-copy) or single-product descriptions (use product-description-writer).
