| name | Variant Copy Scaler |
| description | Generates distinct, on-brand copy for every size, color, and bundle variant from a single master description, splitting shared core from a thin per-variant layer to avoid thin or duplicate-content pages. Use when one product ships in many variants (colors, sizes, bundles, SKUs) and you need per-variant PDP copy, or when near-identical variant pages are creating duplicate-content or canonical problems. Do NOT use when writing the single master or parent PDP description from specs — use product-description-writer instead. |
Variant Copy Scaler
Scale one master product description across many variants so each variant page is distinct enough to rank and answer "is THIS the one I want," without re-writing the brand story per SKU.
Workflow
- Gather inputs: ask for the master description and the full variant matrix (every color, size, bundle, and SKU). Stop if either is missing.
- Decide indexing strategy first. If the platform mints a separate indexable URL per variant, choose deliberately: rank variants individually (requires materially unique copy per page) or consolidate to the parent (set canonical tags to the parent product). State the canonical decision explicitly in your output.
- If you chose consolidation, or the matrix is large and undifferentiated (e.g. 30 near-identical shades), recommend a single parent page with a swatch/size selector instead of spinning per-variant pages, and stop before generating thin copy.
- Extract the shared core once: brand story, materials, core benefit, care, warranty, shipping. This is reused verbatim on every variant.
- Build a template with fixed slots and a fixed section order, bullet count, and tone, so output scales without drift.
- Write a thin variant layer per option that fills the slots with genuinely variant-specific text:
- Color: name the actual hue honestly ("warm oatmeal, not bright white") plus one styling/pairing cue.
- Size: state who it fits and the use case ("the 12oz suits a single espresso; the 20oz is for all-day desk sipping").
- Bundle: show per-unit value math and the occasion (gifting, stocking up).
- Render each page as shared core plus its variant layer (~80% consistent, ~20% unique) and verify no two variants read as near-duplicates.
Quality bar
- Every variant page has materially distinct text in its variant layer, not a single swapped word.
- Section order, bullet count, and voice are identical across all variants.
- Canonical/indexing decision is stated and consistent with the copy you produced.
- Care, warranty, and shipping are identical across variants unless they genuinely differ.
Do NOT
- Do NOT swap one color or size word and call it new copy.
- Do NOT publish multiple indexable variant URLs with near-identical text that compete and dilute authority.
- Do NOT claim a benefit for one variant that isn't true of it (a black fabric isn't "slimming" by virtue of color).
- Do NOT rewrite the brand story, materials, or core benefit per variant — those live in the shared core.
- Do NOT generate thin pages for an undifferentiated matrix; consolidate to a parent with a selector instead.
