market-report

name	market-report
description	Reporte de marketing en Markdown para uso interno con scorecard y resumen ejecutivo. Usar cuando: "reporte de marketing", "informe de marketing", "scorecard de marketing", "generar reporte", "reporte de auditoría". Genera MARKETING-REPORT.md.

Marketing Report Generator (Markdown Format)

When to Use This vs. market-report-pdf

Situation	Use
Internal review, iterative editing, version control	This skill (Markdown)
Client presentation, email attachment, sales deliverable	market-report-pdf

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How to Execute

Step 1: Collect All Available Data

Check for existing files: MARKETING-AUDIT.md, LANDING-CRO.md, SEO-AUDIT.md, BRAND-VOICE.md, COMPETITOR-ANALYSIS.md, FUNNEL-ANALYSIS.md, AD-AUDIT.md, SOCIAL-AUDIT.md, EMAIL-AUDIT.md

If none exist, offer: 1) Run /market audit <url> first (recommended), 2) Analyze URL directly, 3) Create template to fill manually.

Step 2: Calculate the Marketing Scorecard

Score 6 categories (0-100), weighted:

Overall = (Website × 0.25) + (SEO × 0.20) + (Content × 0.15) + (Social × 0.15) + (Email × 0.15) + (Paid × 0.10)

See references/scoring-rubric.md for factor-by-factor criteria.

Score Interpretation:

Score	Rating	Meaning
85-100	Excellent	Competitive advantage. Optimize and scale.
70-84	Good	Solid foundation, clear improvement opportunities.
55-69	Average	Functional but leaving revenue on the table.
40-54	Below Average	Multiple areas need attention.
0-39	Critical	Actively hurting growth. Immediate action required.

Step 3: Write Category Deep-Dives

For each of the 6 categories:

1. Score and Rating — X/100 with interpretation
2. Key Findings — 3-5 specific observations with evidence
3. What's Working — Positive elements to preserve
4. Gaps and Issues — Problems with severity (Critical/High/Medium/Low)
5. Recommendations — Specific actions ranked by impact
6. Revenue Impact Estimate — Quantified financial impact

Revenue Impact Formula:

Impact = Delta_Traffic × Delta_Conversion_Rate × Avg_Deal_Value × Confidence_Factor

Step 4: Competitive Comparison (if data available)

If competitor data exists from /market competitors, build the positioning matrix:

Factor	Client	Comp 1	Comp 2	Comp 3
Website Quality	X/10	X/10	X/10	X/10
SEO Visibility	X/10	X/10	X/10	X/10
Content Quality	X/10	X/10	X/10	X/10
Social Presence	X/10	X/10	X/10	X/10

Follow with: advantages, gaps, untapped opportunities.

Step 5: SEO Snapshot

Quick-scan checklist: Title Tags, Meta Descriptions, H1 Tags, Image Alt Text, Page Speed, Mobile-Friendly, Schema Markup, Robots.txt, Sitemap, HTTPS, Core Web Vitals. Rate each: Optimized / Needs Work / Missing.

Step 6: Conversion Optimization Summary

• Primary conversion paths
• Funnel leaks with % estimates
• CRO quick wins (implementable within a week)
• A/B test recommendations with hypotheses
• Benchmark comparison vs industry standards

Step 7: Build the Prioritized Action Plan

Three tiers:

• Quick Wins (This Week) — High impact, low effort, 1-5 days. Include: action, impact rating, effort hours, expected result, revenue impact estimate.
• Medium-Term (This Month) — Moderate impact, 1-4 weeks
• Strategic (This Quarter) — Foundational changes requiring planning

Step 8: 30-60-90 Day Roadmap

• Days 1-30: Quick wins, tracking/analytics baseline, begin medium-term improvements, first review
• Days 31-60: Core campaign improvements, A/B testing program, content strategy
• Days 61-90: Scale winners, expand channels, comprehensive review

Output Format

Formato de salida: ver references/output-template.md.

Key Principles

• Lead with insights and opportunities, not criticism.
• Quantify everything — "$32K/month unrealized revenue" beats "leaving money on the table."
• Action plan specific enough for a junior marketer to execute.
• Reference specific findings from previous skill outputs when available.