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Comprehensive email marketing expertise for Claude Code — 68K words, 908 sources, 19 industry playbooks covering strategy, automation, deliverability, copywriting, and compliance.
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SKILL.md 표시 중
| name | email-marketing-bible-skill |
| description | Comprehensive email marketing expertise for Claude Code — 68K words, 908 sources, 19 industry playbooks covering strategy, automation, deliverability, copywriting, and compliance. |
| triggers | ["audit my email marketing setup","write an email sequence for abandoned cart","fix my email deliverability issues","review this email campaign","what are good email marketing benchmarks for my industry","build a welcome email flow","help me improve email open rates","compare email marketing platforms"] |
Skill by ara.so — Marketing Skills collection.
This skill transforms Claude into an email marketing expert with access to 68,000 words of research, 908 sources, 4,798 insights from 44 expert contributors, and 19 industry-specific playbooks. Built by George Hartley (founder of SmartrMail, 28,000 customers).
The Email Marketing Bible is a comprehensive knowledge base covering:
git clone https://github.com/CosmoBlk/email-marketing-bible.git ~/.claude/skills/email-marketing-bible
Once installed, Claude has immediate access to the full knowledge base without requiring any API calls or additional setup.
Ask Claude to review your current setup and identify gaps:
"Review my email marketing setup. I run a DTC skincare brand on Shopify
doing $2M/year. Currently using Klaviyo with:
- Welcome series (3 emails)
- Abandoned cart (2 emails)
- Weekly newsletter
What am I missing?"
Claude will analyze against industry benchmarks and identify:
Request complete email sequences with timing, triggers, and copy:
"Build a post-purchase email sequence for my coffee subscription business.
Average order: $45, repeat purchase cycle: 30-45 days, AOV target: $60"
Claude provides:
Debug inbox placement and reputation issues:
"My Gmail placement dropped from 90% inbox to 60% promotions tab.
Open rates fell from 22% to 14% over 3 months. Domain: example.com,
ESP: Klaviyo, current send volume: 50K/week"
Claude runs through a 10-step diagnostic:
Get tactics calibrated to your vertical:
"I'm launching a B2B SaaS product (project management tool, $49/mo).
What email marketing stack and flows do I need from day one?"
Claude provides vertical-specific playbooks for:
Generate conversion-focused copy using proven frameworks:
"Write a 3-email win-back sequence for fitness equipment brand.
Target: subscribers inactive 90+ days. Brand voice: motivational but not preachy.
Average customer LTV: $280"
Claude structures emails using:
Each email includes:
Get unbiased ESP comparisons:
"Compare email platforms for my use case:
- 15K subscribers, growing 500/month
- Ecommerce (Shopify)
- Budget: $200/month
- Need: SMS integration, advanced segmentation, Shopify deep integration"
Claude evaluates:
With honest pros/cons, pricing at your scale, and migration considerations.
Audit against global regulations:
"Review my email compliance setup:
- Collecting emails via popup with single opt-in
- Sending to US, Canada, EU, Australia
- Using purchased list from trade show (2,000 contacts)
- No unsubscribe link in transactional emails"
Claude identifies violations and remediation steps for:
Reference 57 curated email designs:
"Show me best practices for a product launch email.
Multi-product (3 SKUs), mobile-first, dark mode compatible"
Claude provides:
Each vertical includes specific tactics, benchmarks, and automation flows:
"Audit my complete email marketing operation:
- Brand: DTC home goods
- Revenue: $5M/year
- List size: 80K subscribers
- ESP: Mailchimp
- Current flows: Welcome (2 emails), abandoned cart (1 email)
- Team: Just me (founder)
- Goal: Double email revenue in 6 months"
Claude performs a comprehensive audit covering strategy, automation, deliverability, segmentation, compliance, and platform fit, then prioritizes recommendations by estimated revenue impact.
"Review this Black Friday email campaign:
- Subject: '50% OFF Everything - 24 Hours Only!!!'
- Preview: 'Biggest sale of the year. Don't miss out.'
- Send time: Friday 6am EST
- Audience: All subscribers (no segmentation)
- Previous BFCM open rate: 18% (industry avg: 25%)"
Claude critiques subject line (emoji overuse, spam triggers), preview text (missed opportunity), timing (too early), segmentation (lost personalization opportunity), and provides rewritten versions with expected lift.
"Build a complete welcome series for a premium pet food subscription:
- Price: $60/month
- Target customer: health-conscious pet owners
- USP: Human-grade ingredients, vet-formulated
- Goal: Convert free trial to paid subscription
- Brand voice: Warm, educational, premium but not pretentious"
Claude designs a 5-email sequence:
Each email includes subject lines, copy structure, personalization tokens, and expected benchmarks.
"Deliverability emergency:
- Suddenly landing in spam (Gmail, Outlook)
- Bounce rate jumped from 2% to 8%
- Complaint rate: 0.1%
- Recent changes: New sending domain (moved from oldsite.com to newsite.com)
- Authentication: SPF and DKIM configured, DMARC not set up
- IP: Shared pool with ESP"
Claude identifies the root cause (new domain without reputation), provides immediate fixes (DMARC setup, domain warming schedule), and long-term strategy (dedicated IP consideration, engagement-based sending).
Claude references industry benchmarks by vertical:
| Industry | Open Rate | Click Rate | Conversion Rate | Revenue/Email |
|---|---|---|---|---|
| Ecommerce DTC | 18-22% | 2.5-3.5% | 1.5-2.5% | $0.15-0.35 |
| SaaS B2B | 20-25% | 3-4% | 0.5-1.5% | N/A (pipeline) |
| SaaS B2C | 22-28% | 3.5-5% | 2-4% | Varies by price |
| Newsletter | 25-35% | 4-6% | N/A | Varies |
| Nonprofit | 22-28% | 2.5-3.5% | 1-2% (donations) | Varies |
These benchmarks are contextualized by list size, engagement history, and campaign type.
When asked about deliverability setup, Claude provides DNS record examples:
; SPF Record
@ IN TXT "v=spf1 include:_spf.google.com include:spf.klaviyo.com ~all"
; DKIM Record (obtained from ESP)
default._domainkey IN TXT "v=DKIM1; k=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA..."
; DMARC Record
_dmarc IN TXT "v=DMARC1; p=quarantine; rua=mailto:dmarc@yourdomain.com; ruf=mailto:dmarc@yourdomain.com; pct=100"
; BIMI Record (optional, for brand logo in inbox)
default._bimi IN TXT "v=BIMI1; l=https://yourdomain.com/logo.svg; a=https://yourdomain.com/cert.pem"
For advanced segmentation requests, Claude provides RFM scoring logic:
Recency Score:
- 0-30 days: 5 points
- 31-60 days: 4 points
- 61-90 days: 3 points
- 91-180 days: 2 points
- 180+ days: 1 point
Frequency Score (purchases in last 12 months):
- 10+: 5 points
- 6-9: 4 points
- 3-5: 3 points
- 2: 2 points
- 1: 1 point
Monetary Score (total spend, last 12 months):
- $1000+: 5 points
- $500-999: 4 points
- $250-499: 3 points
- $100-249: 2 points
- <$100: 1 point
Segment Definitions:
- Champions: R=5, F=5, M=5 (14-15 total)
- Loyal: R=4-5, F=4-5, M=3-5 (11-13 total)
- At Risk: R=2-3, F=4-5, M=3-5 (high value, low recency)
- Need Attention: R=3-4, F=2-3, M=2-3 (middle performers)
- Lost: R=1-2, F=1-2, M=1-2 (3-6 total)
For design requests, Claude provides mobile-first HTML:
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<meta name="color-scheme" content="light dark">
<meta name="supported-color-schemes" content="light dark">
<title>Email Title</title>
<style>
/* Dark mode support */
@media (prefers-color-scheme: dark) {
.dark-mode-text { color: #ffffff !important; }
.dark-mode-bg { background-color: #1a1a1a !important; }
}
/* Mobile-first styles */
body { margin: 0; padding: 0; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; }
.container { max-width: 600px; margin: 0 auto; padding: 20px; }
.button { display: inline-block; padding: 14px 28px; background-color: #007bff; color: #ffffff; text-decoration: none; border-radius: 4px; }
/* Desktop adjustments */
@media screen and (min-width: 600px) {
.container { padding: 40px; }
}
</style>
</head>
<body>
<div class="container dark-mode-bg">
<h1 class="dark-mode-text">Welcome to [Brand]</h1>
<p class="dark-mode-text">Your personalized content here...</p>
<a href="https://yourdomain.com/offer" class="button">Shop Now</a>
</div>
</body>
</html>
Claude diagnoses through systematic elimination:
Claude identifies conversion friction:
Claude follows the 10-step diagnostic framework covering authentication, reputation, content, infrastructure, engagement, and compliance. Each step includes specific tools and tests.
The knowledge base includes insights from 44 practitioners:
Plus 36 others across strategy, design, compliance, and analytics.
The complete 68,000-word guide is available at emailmarketingskill.com with searchable chapters, appendices, and downloadable resources.
Claude has access to the full knowledge base once installed and can reference any chapter, playbook, case study, or design example on demand.
The knowledge base synthesizes 908 sources:
The research crawler is open source: github.com/CosmoBlk/emb-research
Found an error or have better data? Contributions welcome at github.com/CosmoBlk/email-marketing-bible
MIT License — use freely in commercial and personal projects.
Built by George Hartley | Founder, SmartrMail (28,000 customers)