Use when designing a promotion that isn't just a price cut — pre-order incentives, free gifts, bundles, "buy X get Y", launch offers, sale events, pick-your-price, urgency mechanics — e.g. "how do we get pre-orders", "gift or discount", "what should the Black…
Use when pricing or quoting a service — coaching, consulting, freelance or agency work, client projects, retainers — e.g. "should I charge hourly or a flat fee", "how do I quote this project", "$3,400 or $3,417.50", "the client keeps haggling", "should I show…
Use when reviewing a cart, checkout, or payment form — e.g. "review my checkout", "reduce checkout drop-off", "guest checkout or force an account", "too many form fields", "Apple Pay", "shipping or tax surprise at the end", "coupon field killing conversion",…
Use when pricing or promoting a digital product sold online — an ebook, online course, template, printable, download, or gated content/lead magnet — e.g. "how much should I charge for my course", "$97 or $100", "should I discount pre-orders", "how do I label…
Use when deciding how to word, size, or display a price discount, sale price, coupon, or markdown for an online store — e.g. "should this be 25% off or $15 off", "how do I show the sale price", "is 60% off too much", "what kind of coupon code should we send",…
Use when pricing or promoting tickets, classes, workshops, bookings, or any event with dates and limited seats — e.g. "how should I price the workshop", "early-bird discount or something else", "should I show sold-out dates", "only 12 seats left banner",…
Use when someone wants bigger orders — "raise average order value", "AOV is flat", "get people to buy more per order", "should we do a free-shipping threshold or a bundle", "how do we sell three instead of two" — for any online store or product page.
Use when someone wants more visitors to buy — "conversion rate is low", "how do I get more people to check out", "what should we fix first to lift conversions", "our product page isn't converting", "rank what would move conversion" — for an online store or…