cmj-hub/claude-evp

evp

Early Value Proposition (EVP) generator for B2B operators. Uses the Eugene Schwartz awareness model (unaware, problem-aware, solution-aware, product-aware, most-aware) to produce a sharp, 22-word EVP for each awareness tier — plus a structured 3-tier EVP…

원문 언어: 영어

evp-kickoff

Adaptive router for the EVP skill pack. Detects state (brand-config? SOUL? primary EVP locked per tier? competitors named? proofs reservoir?) and picks the next-best step. Loaded by the main evp skill on bare invocation.

원문 언어: 영어

evp-onboarding

First-run interactive setup for the EVP skill pack. Walks the operator through brand-config.json (awareness tier, outcomes-I-will-claim, proofs reservoir, competitors) and SOUL.md (tier-by-tier voice, won't-claim list, boundaries) in ~10 minutes. Refuses to…

원문 언어: 영어

evp-brief

Build a structured 3-tier EVP brief — Tier 2 (problem-aware), Tier 3 (solution-aware), Tier 4 (product-aware) — side-by-side with audience, pain, EVP variants, and proof per tier. Becomes the single source of truth your hero, ads, cold email, and pricing-page…

원문 언어: 영어

evp-craft

Generate 3 EVP variants for a single Schwartz awareness tier. Each variant follows the 22-word shape and explores a different emphasis (outcome / tradeoff / ICP). Loaded by the main evp skill when the user wants to craft EVPs for a specific tier.

원문 언어: 영어