website-visitors

name

website-visitors

description

Turn de-anonymized website visitors into enriched, outreach-ready leads. The visitor identification itself runs in an external pixel/IP tool (RB2B, Warmly, Koala, Leadfeeder); this skill covers the ColdIQ marketplace tail — enriching and resolving identified visitors and timing outreach. Use when setting up website-visitor tracking, enriching identified visitors, scoring pricing/demo-page visits, or routing visitor signals to sequences. Triggers on "website visitors", "visitor tracking", "RB2B", "de-anonymize", "pixel identification", "IP to company", "Warmly", "Leadfeeder", "Koala", "visitor alerts", "who visited my site". Do NOT use for social post engagement (see signal-detection) or third-party intent data (see signal-detection).

Website Visitor Signals

Website visitors are a top buying signal — they're already evaluating you (pricing/demo/competitor pages), so reply rates run 25–30% when you act within 24–48h. The de-anonymization happens in an external tool; ColdIQ enriches and resolves what that tool surfaces and feeds it to outreach.

External step: visitor identification (pixel person-level or IP company-level) is done by RB2B, Warmly, Koala, Leadfeeder, etc. — there is no ColdIQ de-anonymization endpoint. ColdIQ takes over once you have an email, name, or company from the tool.

ColdIQ Marketplace Endpoints (the enrichment tail)

Task	Method	Path	Credits	Endpoint ID	Notes
Email → full profile	POST	/v1/limadata/find/reverse-email-lookup	5	limadata.find.reverse_email_lookup	When the tool gives an email
Resolve identity (social URLs)	POST	/v1/limadata/find/identity-resolution	2	limadata.find.identity_resolution	name+company → LinkedIn etc.
Enrich the person	POST	/v1/limadata/enrich/person	1–5	limadata.enrich.person	Title, seniority, contact
Enrich the company (IP-level hit)	POST	/v1/limadata/enrich/company	1	limadata.enrich.company	When you only have the company
Find decision-makers at the account	POST	/v1/limadata/prospect/employees	25	limadata.prospect.employees	Company-level visit → buying committee
Find work email for outreach	POST	/v1/limadata/find/work-email	1	limadata.find.work_email	If only name+domain known

Why it works

• ~25–30% reply rate — they already know your brand.
• Pricing/demo-page visits = high intent. Pricing-page visit ≈ 80 pts (Tier 1); 5+ visits in 2 weeks ≈ 50 pts; multiple stakeholders from one account ≈ 70 pts (buying committee forming).
• Act within 24–48h — same-day outreach converts ~10× better.

Pixel vs IP identification (external tools)

Method	Level	Match rate	Geo	Tools
Pixel-based	Person (name/email/LinkedIn)	40–45%	US	RB2B, Warmly
IP-based	Company (name/industry/size)	35–40%	Global (GDPR-safe)	Leadfeeder, Clearbit, ZoomInfo

Set ICP filters in the tool so you only alert on relevant visitors, and pipe alerts to Slack.

Flow: visitor → enriched lead → outreach

1. External tool identifies a visitor (person email, or company). 2a. Person-level (have email): resolve + enrich. → POST /v1/limadata/find/reverse-email-lookup · 5 cr · limadata.find.reverse_email_lookup → POST /v1/limadata/enrich/person · 1–5 cr · limadata.enrich.person 2b. Company-level (have company only): enrich the account, then find the buying committee. → POST /v1/limadata/enrich/company · 1 cr · limadata.enrich.company → POST /v1/limadata/prospect/employees · 25 cr · limadata.prospect.employees
2. Get the work email for the right person. → POST /v1/limadata/find/work-email · 1 cr · limadata.find.work_email
3. Route to a same-day sequence (see instantly-api) with copy that references the page they viewed (pass the "So what?" test — see signal-detection).

Tips

• Prioritize pricing/demo/competitor-comparison pages over blog/home visits.
• Dedup visitors against your active sequences before enriching (see list-dedup) — don't pay to enrich someone already in a campaign.
• IP-level hits are accounts, not people — always prospect the committee before outreach.