marketing-fundamentals

name	marketing-fundamentals
version	1.0.0
brand	AgentKits Marketing by AityTech
category	core
difficulty	beginner
description	Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
triggers	["marketing basics","funnel","TOFU","MOFU","BOFU","customer journey","positioning","value proposition","marketing framework"]
prerequisites	[]
related_skills	["marketing-psychology","brand-building","content-strategy"]
agents	["researcher","brainstormer","planner"]
mcp_integrations	{"optional":["google-analytics"]}
success_metrics	["funnel_conversion","customer_acquisition"]

Marketing Fundamentals

Core marketing concepts, psychology, and frameworks for effective marketing execution.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

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When to Use This Skill

Apply marketing fundamentals when:

• Working on any marketing task requiring foundational knowledge
• Understanding customer psychology and behavior
• Applying marketing frameworks (funnel, journey, positioning)
• Creating value propositions and messaging
• Designing customer acquisition strategies

Core Concepts

Marketing Funnel (TOFU/MOFU/BOFU)

Top of Funnel (TOFU) - Awareness

• Stage: Problem-aware → Solution-aware
• Content: Educational, thought leadership, entertainment
• Metrics: Reach, impressions, traffic, brand awareness
• Channels: SEO, social, paid awareness, PR

Middle of Funnel (MOFU) - Consideration

• Stage: Solution-aware → Product-aware
• Content: Comparison guides, case studies, webinars
• Metrics: Engagement, leads, MQLs, email signups
• Channels: Content marketing, email, retargeting

Bottom of Funnel (BOFU) - Decision

• Stage: Product-aware → Most-aware
• Content: Demos, trials, testimonials, pricing
• Metrics: SQLs, opportunities, conversion rate
• Channels: Direct sales, demos, free trials

Post-Purchase - Retention

• Stage: Customer → Advocate
• Content: Onboarding, tutorials, community
• Metrics: NPS, retention, expansion, referrals
• Channels: Customer success, email, community

Customer Journey Mapping

Stage	Question	Touchpoints	Emotions
Awareness	How do they discover you?	Ads, content, referral	Curious, skeptical
Research	What information do they seek?	Website, reviews, social	Interested, cautious