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Create a Meta Ads social content proposal based on brand guidelines and competitor analysis. Generates funnel strategy, landing pages, ad creatives, video scripts, and budget allocation. Outputs both markdown and HTML for review before asset creation.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
| name | social-content-planner |
| description | Create a Meta Ads social content proposal based on brand guidelines and competitor analysis. Generates funnel strategy, landing pages, ad creatives, video scripts, and budget allocation. Outputs both markdown and HTML for review before asset creation. |
Generate a comprehensive Meta Ads social content proposal for any brand, based on their products, positioning, and competitor learnings.
Before running this skill, you should have:
/website_brand_analysis first, or have existing brand guidelines/meta_ads_analyser on 1-2 competitors to identify winning patterns| Input | Source | Required |
|---|---|---|
| Brand guidelines | Brand bible or /website_brand_analysis output | ✅ Yes |
| Product ladder | From brand bible (pricing, tiers) | ✅ Yes |
| Competitor analysis | From /meta_ads_analyser output | ⭕ Recommended |
| Target audience | From brand bible ICP section | ✅ Yes |
| Existing assets | Landing pages, lead magnets, etc. | ⭕ Optional |
Map the customer journey:
TOFU (Cold Traffic)
├── Lead magnets (quiz, free course, valuable content)
├── Goal: Email capture, pixel building
└── Budget: 50-60%
MOFU (Warm Traffic — Retargeting)
├── Low-to-mid ticket offers
├── Goal: First purchase, course sales
└── Budget: 30-40%
BOFU (Hot Traffic — High Intent)
├── High-ticket / enterprise offers
├── Goal: Sales calls, team deals
└── Budget: 10-15%
For each funnel stage, recommend landing pages:
TOFU Landing Pages:
MOFU Landing Pages:
BOFU Landing Pages:
Create 6-10 ad concepts across the funnel:
TOFU Ads (3-4 creatives):
MOFU Ads (2-3 creatives):
BOFU Ads (1-2 creatives):
For each video ad, write a full script with:
[TIMESTAMP] SECTION NAME
"Dialogue / voiceover text"
Visual notes: What's on screen
Script structure:
For each image ad, describe:
Image styles that work:
Budget allocation:
Testing phases:
Create two files:
{brand}-social-content-plan.md{brand}-social-content-plan.htmlBoth should include:
Save to: ~/clawd/output/
Send both files to user with summary:
Include approval checklist:
Wait for approval before creating actual assets.
# {Brand} Meta Ads Social Content Plan
## Executive Summary
[Overview, approach, asset count]
## Strategic Framework
[Competitor learnings, product ladder, funnel structure]
## Proposed Landing Pages
[For each page: URL, purpose, structure, key elements]
## Proposed Ad Creatives
### TOFU Ads
[Ad cards with scripts/concepts]
### MOFU Ads
[Ad cards with scripts/concepts]
### BOFU Ads
[Ad cards with scripts/concepts]
## Creative Summary
[Table of all ads]
## Budget Allocation
[Percentages and reasoning]
## Testing Plan
[Phased approach]
## Assets to Create
[Checklist]
## Approval Checklist
[Items for client to approve]
Use template at templates/proposal-template.html:
When competitor analysis is available, apply these patterns:
| Pattern | How to Apply |
|---|---|
| Quiz/assessment TOFU | Create a quiz lead magnet if none exists |
| Credibility stacking | Add logos/credentials in first 10s of video |
| Two-tier funnel | Separate cold and warm audiences clearly |
| Native creative | Include at least one "doesn't look like an ad" image |
| Identity-driven copy | Use "you're the kind of person who..." language |
| Price anchoring | Compare low-ticket to high-ticket alternative |
FREE: Crash course / Quiz / Tutorials
€200-500: Beginner course
€500-1000: Advanced course
€5k+: Coaching / Team training
FREE: Trial / Freemium / Lead magnet
€50-200/mo: Individual plan
€200-500/mo: Team plan
€1k+/mo: Enterprise
FREE: Audit / Assessment / Calculator
€500-2k: Entry service / Workshop
€5-20k: Main service package
€50k+: Retainer / Enterprise
This skill works best when combined with:
/website_brand_analysis — Generate brand bible first/meta_ads_extractor → /meta_ads_analyser — Analyze competitor adsGenerate ONE on-brand still-image creative for a single Aries social post at the correct per-platform scale. Use once per content_package post whose media is an image (feed / story-image). FORCES exactly one image_generate call and returns the generated_image creative_asset plus a content_package entry stamped with its placement. Paired with /social-video-creative for video posts.
Generate ONE on-brand short-form vertical video (Reel / Story video) for a single Aries social post at 9:16 reel scale. Use once per requested video clip. FORCES exactly one video_generate call and returns the generated_video creative_asset (localized basename + width/height/duration) plus a content_package entry stamped placement=reel / media_type=video. Paired with /social-image-creative for image posts.
Orchestrate creative asset production for social content. Use after /social-content-planner approval to coordinate /ad_designer, /scriptwriter, and /page_designer. Reviews all work for brand consistency and quality before presenting to user. The "make it happen" skill that turns approved strategy into deliverables.
Orchestrate brand-to-social-content workflow. Runs website brand analysis, then social content planning. Use when starting marketing for a brand from scratch or refreshing strategy. Produces brand bible + full social content plan ready for creative production.
Write video ad scripts with full production notes. Creates scene-by-scene breakdowns including dialogue, B-roll suggestions, on-screen text, camera direction, and timing. Outputs individual script files plus combined overview for approval.
Generate image ad creatives using Nano Banana Pro (Gemini). Creates Meta/social ad images for campaigns based on brand guidelines and creative briefs.