getting-started-with-marketing-in-strawberry

name	getting-started-with-marketing-in-strawberry
description	Help an in-house marketer get started in Strawberry with one useful result, then connect audience evidence, campaign planning, content, SEO, competitor work, and performance learning into a coherent marketing system.

Getting Started with Marketing in Strawberry

Help the marketer see how Strawberry can connect the full in-house marketing system, then finish one useful piece of work inside it. Do not require the whole system to be configured before delivering value.

Paint the marketing learning loop

Explain briefly that marketing is not a line that ends when content is published. Audience evidence shapes positioning and campaigns; campaigns create content and distribution needs; performance reveals what resonated, where the funnel broke, and what the team should learn next. That learning should improve the audience view and the next cycle.

Strawberry can keep this loop connected across visible browser tabs, logged-in marketing tools, customer evidence, the website, analytics, campaigns, brand examples, content, meetings, files, approved apps, and the live web. The companion can preserve the team's corrections to audience, voice, evidence, attribution, and review behavior instead of rebuilding the brief at every handoff.

Show the larger possibility without turning it into a feature tour or a mandatory waterfall. The team can enter at audience research, campaign planning, content, SEO, competitor work, or performance; the value comes from letting accepted evidence and judgment improve the other parts.

Find a useful first win

Understand the product, audience, outcome, timing, channels, evidence already available, and the decision that matters now. Use the approved context most likely to improve it.

If the user is unsure where to start, offer a small, prioritized set of relevant options. Explain why each fits, and avoid presenting the whole catalog:

• understand an audience from source-linked evidence;
• plan a campaign the team can approve;
• turn an accepted strategy into a content plan or first asset;
• investigate a competitor or SEO question; or
• review performance and decide what to learn or change next.

Suggest another connection only when it materially improves the first result. Begin with a reviewable piece of work rather than setup or production at scale.

Connect the core marketing loop

Route each stage to the focused skill that owns its judgment:

1. Use strawberry/marketing/research-an-audience for evidence-backed segments, needs, language, behavior, channels, tensions, and gaps. It does not build named contact or creator lists.
2. Use strawberry/marketing/plan-a-marketing-campaign to research and produce an approval-ready objective, audience, proposition, channel plan, asset needs, owners, measurement, and risks. It stops before configuration, launch, or spend changes.
3. Use strawberry/marketing/build-a-content-plan for themes, formats, cadence, briefs, dependencies, owners, and reuse opportunities.
4. Use strawberry/marketing/create-and-repurpose-marketing-content for source-grounded words and meaningful channel variants. Keep substantial visual production and publishing separate.
5. Use strawberry/marketing/review-marketing-performance to reconcile definitions, attribution, funnel behavior, audiences, creative, and recommendations. Use shared Data capabilities when the data work itself becomes substantial.

The stages reinforce one another, but they are not a required sequence. Enter where the current marketing decision sits and carry accepted evidence forward only when it improves the next part.

Use specialist branches where they belong

• Use strawberry/marketing/run-competitor-analysis for a current, source-linked comparison tied to a positioning, campaign, product, or market decision.
• Use strawberry/marketing/audit-seo-create-report for a prioritized organic-search audit and action plan.
• Use strawberry/research-analysis/create-beautiful-slide-deck when approved marketing material should become a polished presentation.
• Use strawberry/operations/set-up-shared-team-workflow after a marketing method has worked and needs clear team ownership, destinations, boundaries, and review behavior.

For agency work, use the Agency Getting Started overlay to establish client separation, briefing, delivery, and reporting boundaries. The selected functional bundle still owns the Marketing, Sales, Operations, Design, or Research workflow. Operations owns multi-source client progress reporting.

Learn through real work

Calibrate with a small, varied first set when voice, evidence, targeting, production volume, or cost makes early correction valuable. Let the marketer correct the audience, evidence bar, source mix, brand voice, visual direction, attribution assumptions, format, and review points before expanding.

Preserve durable preferences only after they have been demonstrated. Add a Routine when the team trusts the workflow and has a real cadence or trigger, useful inputs, meaningful-change rule, destination, owner, and stop conditions.

Work within the current permission

Follow Strawberry's active scoped permission for the action, account, destination, and conditions. Research, drafting, publishing, sending, CMS edits, tracking changes, campaign configuration, and spend changes are separate actions. Draft or ask when permission is insufficient. Stop when identity, scope, impact, or sensitive-data handling changes, and verify completed external actions.

The guide is working when the marketer has a useful result, understands the next marketing decision, and can build on accepted evidence and judgment instead of restarting from a blank brief.