메뉴
Audit a brand's full identity (logo, typography, color, voice, visual language) for consistency, distinctiveness, and gap. Use when the user asks for a brand audit, identity review, brand health check, or wants to evaluate how a brand shows up across surfaces.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
| name | brand-identity-audit |
| description | Audit a brand's full identity (logo, typography, color, voice, visual language) for consistency, distinctiveness, and gap. Use when the user asks for a brand audit, identity review, brand health check, or wants to evaluate how a brand shows up across surfaces. |
audit a brand identity across every surface it shows up on. find drift, find gaps, find what's distinctive and what's interchangeable.
inventories every visible expression of the brand. measures consistency. finds points of drift. names what's distinctive vs generic.
before running the audit, collect:
if the canonical assets don't exist yet (or are scattered), say so. an audit needs a baseline.
inspect each axis. capture distinct values and any drift.
brand identity audit — [brand name]
executive summary
- distinctive (the 3-5 things this brand owns)
- generic (the 3-5 things any competitor could say or show)
- drift severity: low / medium / high
- top 5 fixes
surface-by-surface
[for each surface]
- logo: [score / notes]
- typography: [score / notes]
- color: [score / notes]
- voice: [score / notes]
- off-canonical findings
axis-by-axis drift
[for each axis]
- canonical: [the reference]
- actual: [what's in the wild]
- severity: [low / med / high]
- affected surfaces: [list]
- proposed resolution
recommended actions
- immediate (must fix before next ship): [list]
- quarterly cleanup (worth scheduling): [list]
- strategic (requires a decision, not just execution): [list]
per axis, score 1-5:
Plan a content calendar tied to product, brand, or marketing goals. Use when the user asks for a content plan, editorial calendar, content strategy, posting schedule, or wants to map content to themes and audiences over a period of time.
Write a sequence of emails for onboarding, nurture, sales, lifecycle, or launch. Use when the user asks for a drip campaign, email sequence, welcome series, onboarding emails, sales cadence, or any multi-email flow tied to a goal.
Design an a/b test or experiment including hypothesis, metrics, sample size, and analysis plan. Use whenever the user mentions a/b test, experiment, split test, multivariate test, or needs to design a test that produces a decision-quality result.
Audit a design or component for WCAG accessibility compliance. Use whenever the user mentions a11y, accessibility audit, WCAG check, contrast issues, keyboard navigation, screen reader support, focus order, or asks if a design is accessible.
Extract a brand voice guide from existing copy samples. Use whenever the user shares past copy and asks to define a voice, document a voice, create voice guidelines, or wants to make their existing voice teachable and repeatable.
Write a customer case study or success story that proves a claim with specific evidence. Use whenever the user mentions case study, customer story, success story, customer outcome, or wants to turn a customer's experience into proof for marketing or sales.