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Write a customer case study or success story that proves a claim with specific evidence. Use whenever the user mentions case study, customer story, success story, customer outcome, or wants to turn a customer's experience into proof for marketing or sales.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Audit a brand's full identity (logo, typography, color, voice, visual language) for consistency, distinctiveness, and gap. Use when the user asks for a brand audit, identity review, brand health check, or wants to evaluate how a brand shows up across surfaces.
Plan a content calendar tied to product, brand, or marketing goals. Use when the user asks for a content plan, editorial calendar, content strategy, posting schedule, or wants to map content to themes and audiences over a period of time.
Write a sequence of emails for onboarding, nurture, sales, lifecycle, or launch. Use when the user asks for a drip campaign, email sequence, welcome series, onboarding emails, sales cadence, or any multi-email flow tied to a goal.
Design an a/b test or experiment including hypothesis, metrics, sample size, and analysis plan. Use whenever the user mentions a/b test, experiment, split test, multivariate test, or needs to design a test that produces a decision-quality result.
Audit a design or component for WCAG accessibility compliance. Use whenever the user mentions a11y, accessibility audit, WCAG check, contrast issues, keyboard navigation, screen reader support, focus order, or asks if a design is accessible.
Extract a brand voice guide from existing copy samples. Use whenever the user shares past copy and asks to define a voice, document a voice, create voice guidelines, or wants to make their existing voice teachable and repeatable.
| name | case-study-writing |
| description | Write a customer case study or success story that proves a claim with specific evidence. Use whenever the user mentions case study, customer story, success story, customer outcome, or wants to turn a customer's experience into proof for marketing or sales. |
a case study is proof, structured. its job is to give a future customer reason to believe the same outcome is possible for them.
before writing, gather:
if any of these are missing, gather them before writing. case studies without specifics are testimonials with extra steps.
specific. claim + brand. avoid superlatives.
who the customer is, what they were up against. don't open with the brand. open with the customer's situation.
the specific bottleneck. numbers when you have them. what made the work painful.
example: "the finance team spent 12 days closing the books each month. by the time numbers were ready, the quarter was a third over. leadership made decisions on stale data."
why they chose this product over alternatives. what convinced them. include the alternatives they considered.
implementation. the messy middle. acknowledge what was hard and how they got through it. this is the part most case studies skip and it's the part that makes the rest believable.
specific results. time frame. who benefited. quantified where possible.
example: "within 90 days, their monthly close dropped to 3 days. the finance team got their evenings back. the cfo now reviews results before the first board call of the month, not after."
one strong human voice. specific. attributed.
one line about how the relationship is evolving. what they're trying next.
a single markdown case study, 500-1200 words depending on the depth of the story. include:
title
dek (subhead, one sentence)
opening (1-2 short paragraphs)
before (1-2 paragraphs)
the switch (1 paragraph)
the work (1-2 paragraphs)
the outcome (1-2 paragraphs)
quote
what's next (1-2 sentences)
pull-out box: results at a glance (3-5 bullet points with the most important metrics)