메뉴
Analyze competitors including direct and adjacent products, positioning, pricing, and feature gaps. Use whenever the user mentions competitive analysis, competitor research, market positioning, competitive landscape, or needs to understand who else is in their space.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Audit a brand's full identity (logo, typography, color, voice, visual language) for consistency, distinctiveness, and gap. Use when the user asks for a brand audit, identity review, brand health check, or wants to evaluate how a brand shows up across surfaces.
Plan a content calendar tied to product, brand, or marketing goals. Use when the user asks for a content plan, editorial calendar, content strategy, posting schedule, or wants to map content to themes and audiences over a period of time.
Write a sequence of emails for onboarding, nurture, sales, lifecycle, or launch. Use when the user asks for a drip campaign, email sequence, welcome series, onboarding emails, sales cadence, or any multi-email flow tied to a goal.
Design an a/b test or experiment including hypothesis, metrics, sample size, and analysis plan. Use whenever the user mentions a/b test, experiment, split test, multivariate test, or needs to design a test that produces a decision-quality result.
Audit a design or component for WCAG accessibility compliance. Use whenever the user mentions a11y, accessibility audit, WCAG check, contrast issues, keyboard navigation, screen reader support, focus order, or asks if a design is accessible.
Extract a brand voice guide from existing copy samples. Use whenever the user shares past copy and asks to define a voice, document a voice, create voice guidelines, or wants to make their existing voice teachable and repeatable.
| name | competitive-analysis |
| description | Analyze competitors including direct and adjacent products, positioning, pricing, and feature gaps. Use whenever the user mentions competitive analysis, competitor research, market positioning, competitive landscape, or needs to understand who else is in their space. |
competitive analysis exists to find gaps you can occupy, not to feel better about your current position.
same job, same audience. customers consider them an alternative to you.
overlapping job or overlapping audience but not both. customers may not consider them today, but could.
different category that solves the same underlying job (e.g. for a meeting scheduling tool, the substitute is "doing it manually over email").
name: [company name]
category: [direct / adjacent / substitute]
positioning
the one sentence they lead with: [from homepage hero]
who it speaks to: [target audience]
audience
who their marketing speaks to (size of company, role, sophistication)
who their pricing implies they want
who their case studies feature
pricing
model: [subscription / usage / freemium / one-time]
tiers: [list with price points and core inclusions]
notable: [free tier limits, enterprise gating]
product
core capabilities: [3-5 bullets]
notable strengths: [what they do better than others]
notable gaps: [what they don't do well or at all]
things only they do: [list]
things they don't do that customers complain about: [list]
go-to-market
sales motion: [self-serve / sales-assisted / enterprise sales]
channel partners: [list]
notable integrations: [list]
team and traction (only if relevant and discoverable)
funding stage and amount
team size and key hires
publicly known customers
evidence sources: [where each claim above comes from]
after the competitor table, build a 2x2 (or 3x3) with axes that matter for the decision the audience is making.
axes that often work:
place each competitor on the map. label gaps in the map. those gaps are the positioning opportunities.
gap 1: [specific underserved segment or job]
evidence: [why we believe this gap exists — customer interviews, support patterns, competitor complaints]
size: [rough sense of how many customers care]
defensibility: [why we could win here and not be copied immediately]
gap 2...