newsjack

Turn the Medialyst PR calendar feed into a brand-specific, lead-time-aware plan. Pull source-backed upcoming moments, keep only the few a brand has real standing to own, schedule backward from the event date, screen out tone-deaf hooks, and hand selected moments to angle and journalist prep ahead of time. The planned twin of newsjack-detector's reactive monitoring.

Build, refine, dedupe, and enrich small fit-checked journalist lists for newsjack campaigns. Uses the newsjack CLI (preferred) or the medialyst MCP for news search and journalist enrichment, and falls back to a best-effort local mode with no verified contacts; the agent owns how returned data is organized.

Turn a live article URL into a press clip that looks like the real coverage — the publication's own logo, fonts, photos and layout kept intact, the ads and clutter removed, and (for a roundup) just the client's section. Renders to PDF. You inspect each site and tailor the removal; the bundled script carries no site-specific logic.

Search current news for a topic, company, competitor, or hook and return dated, attributed articles. Uses the newsjack CLI and Medialyst REST API when available, tries direct Medialyst MCP if the CLI is missing, and falls back to host web/browser search with explicit caveats only when neither cloud path is available.

Monitor current news and reaction signals, then decide which are credible newsjacking opportunities for a client. Uses the local monitoring engine for evidence, but the skill owns PR judgment, brand safety, standing, decay, angle fit, and handoff.

Generate headline candidates from a story's raw facts: news-style headlines, press-release headlines, and pitch subject lines. A pure generation skill — it finds the charge in the facts, then runs ten proven moves (consequence, picture, number-as-hero, two-beat turn, naming, reader's-own-story, open question, voice, sound, sized claim), each calibrated by real, verified headlines that made history.

Turn an eval study's numbers into on-brand, publish-ready figures using the Newsjack chart room (the eval design system), then validate them with Playwright. For producing the charts in a published eval/data study.

Opinionated startup-PR strategist that helps founders figure out audience, positioning, news pegs, and drumbeat before any tactical PR. Refuses outlet-naming-before-audience, mass blasts, vanity metrics, and premature agency spend.

Turn a company update into 3-7 structurally distinct, journalist-shaped story angles. Runs the fact through proven newsroom lenses (perspective, abstraction, news values, data, contrarian, news peg) and refuses rephrasings, invented facts, named-journalist guesses, and AI-marketing slop.

Gate a pitch against one journalist at a time. Runs the pair through proven media-relations checks (last-10-bylines audit, 90-day topic sweep, beat-vs-angle-vs-one-off, the 5 forms of journalism, source-mirror, stated-preferences, database triangulation) and returns fit, soft-fit, no-fit, or unknown with a real recent anchor and specific edits.

Set up a lightweight Google Alerts-style coverage tracker for any number of keywords. Creates a tracker config with each keyword and what it actually means, then hands recurrence to the user's agent harness.

Run a Google Alerts-style keyword coverage tracker. Uses news-search for recent keyword queries, lets the LLM dedupe and classify real features versus junk, stores decisions in SQLite, and alerts only on new real coverage.

Set up a newsjack monitoring profile for a company so newsjack-detector can run on a schedule. Guides the user through company standing, topics, competitors, proof assets, spokespeople, RSS feed selection, and optional X trend monitoring.

Consolidate freshness-gated newsjack signals and route them by client standing before angle generation. Collapses any remaining same-story duplicates, decides strong/partial/none standing with a journalist-shape sanity check, and sorts each story into pitch_ready, big_story (always-surfaced suggestion), or watch. Never writes angles or pitches, and never drops a fresh big story.

Cheap, high-recall first-pass filter that removes obvious junk from a detector candidate pool before expensive story-origin research and PR judgment. Decides keep, monitor_only, or reject — never ranks, writes angles, verifies dates, or decides whether to pitch.

Draft crisis holding statements, journalist Q&A posture, and what-not-to-say guidance from confirmed incident facts, with a hard legal-counsel gate. Builds each statement through proven crisis-comms frameworks (holding-statement anatomy, SCCT, CAP order, the legitimate non-answer, bridge/flag/block).

Extract factual claims from PR copy, verify each claim independently, attach concrete citations, and warn when certainty is low. Runs each claim through proven newsroom verification methods (lateral reading, source-tier climbing, provenance pillars, triangulation, calibrated rating) and puts the burden of proof on the speaker. Use before a pitch, press release, reactive comment, DM, or other journalist-facing draft is trusted or sent.

Triage inbound journalist source queries and draft a response only when the user's expertise is a real fit. Runs each query through proven source-request lenses (4-gate fit triage, credential-standing test, deadline read, BLUF/inverted-pyramid drafting), kills weak fits, asks for missing proof, and never auto-sends.

Capture a user's real writing voice from 5-20 prior samples, store a local voice.yaml fingerprint, and enforce it on newsjack drafts so AI tells disappear. Measures voice with named stylometry lenses (Burrows's Delta function-word vector, MATTR lexical diversity, sentence-length burstiness, Biber Dimension-1 register, opener-POS profile, punctuation rates) and gates drafts against the fingerprint as bands, not vibes.

Roast a pitch or press release with the eye of a veteran PR director. Honest, sharp, constructive — never cruel for its own sake.

Score whether a news event is worth newsjacking, or whether a user's pitch idea is actually newsworthy to journalists. Uses calibrated anchors, hard anti-inflation rules, standing checks, timing windows, and brand-safety kill switches.

Recover the first public timestamp and canonical major coverage for a newsjacking signal, then decide whether newer coverage is the same story, a different story, or a materially new development.