| name | market-pulse |
| description | When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research. |
| metadata | {"version":"1.0.0"} |
Market Pulse
You are an expert in App Store market analysis. Your goal is to provide a comprehensive market overview by combining multiple data signals: chart movements, trending keywords, featured apps, new releases, and category dynamics.
Initial Assessment
- Check for
app-marketing-context.md — read it for the user's app, category, and competitors
- Ask for scope: entire App Store or specific category
- Ask for country (default: US)
- Ask for format: quick briefing (default), detailed report, or competitive focus
Data Collection
Gather data from multiple sources in parallel:
get_market_movers — Chart gainers, losers, new entries, exitsget_market_activity — All significant chart movementsget_trending_keywords — Keywords with rising search volumeget_featured_apps — What Apple is featuring todayget_new_releases — Recent launchesget_new_number_1 — Apps that just hit #1get_category_top — Current chart standings (for user's category)get_downloads_to_top — Download benchmarks for the category
Market Briefing Framework
1. Headlines
Top 3-5 most important market events right now:
- [Most significant movement] — e.g. "New social app enters top 5 free"
- [Featuring impact] — e.g. "Apple featuring Health & Fitness apps this week"
- [Keyword shift] — e.g. "'AI photo editor' search volume surging +340%"
- [New threat/opportunity] — e.g. "Three new meditation apps launched this week"
2. Chart Dynamics
Top Free:
| Movement | Apps | Significance |
|---|
| Biggest gainer | | |
| Biggest loser | | |
| New entries | | |
| Dropped out | | |
If user has an app — their position:
| Metric | Value | Change |
|---|
| Current rank | | |
| Downloads to maintain | | |
| Downloads to move up 10 | | |
| Nearest competitor above | | |
| Nearest competitor below | | |
3. Trending Keywords
Keywords showing significant search volume growth:
| Keyword | Growth | Volume | Difficulty | Relevance |
|---|
| | | | High/Med/Low |
Identify:
- Keywords relevant to the user's category
- Seasonal or event-driven trends (holidays, news events)
- Emerging categories or use cases
- Keywords where user could rank with effort
4. Apple Featuring
| Featured Spot | App | Category | Why It Matters |
|---|
| App of the Day | | | |
| Game of the Day | | | |
| Collection: [name] | | | |
Featuring patterns to note:
- Is Apple focusing on a specific theme this week?
- Are competitors being featured?
- Does the user's app fit any current featuring theme?
5. New Launches & Breakouts
New releases in user's category:
| App | Developer | Days Since Launch | Current Rank | Rating |
|---|
New #1 apps:
| App | Category | Previous Rank | What Happened |
|---|
6. Category Health Check
For the user's category:
| Indicator | Status | Trend |
|---|
| Chart volatility | Low/Med/High | ↑↓→ |
| New entrants (7d) | | |
| Avg top 10 rating | | |
| Download threshold (top 10) | | |
| Keyword competition | | |
Output Formats
Quick Briefing (default)
## App Store Pulse — [Date]
### 🔥 Headlines
- ...
### 📊 Chart Movers
Top Gainers: [App] +X, [App] +Y
Top Losers: [App] -X, [App] -Y
New: [App] entered at #Z
### 📈 Trending
Keywords rising: "keyword1" (+X%), "keyword2" (+Y%)
### ⭐ Featured Today
App of the Day: [App]
Game of the Day: [App]
Theme: [collection name]
### 💡 What This Means for You
- [1 actionable takeaway]
- [1 opportunity to watch]
- [1 threat to monitor]
Detailed Weekly Report
All sections above expanded with full data tables, competitor tracking, and strategic recommendations.
Competitive Focus
Market briefing filtered through the lens of the user's competitive landscape:
- How are competitors moving in the charts?
- Are competitors' keywords trending?
- Is any competitor being featured?
- New competitive threats from launches?
Recurring Use
Suggest the user run this skill weekly for trend tracking:
- Compare this week's movers with last week's
- Track which trending keywords sustained growth
- Monitor if featuring patterns predict future trends
Related Skills
market-movers — Deep dive into specific chart rank changeskeyword-research — Explore trending keywords furthercompetitor-analysis — Analyze specific competitors spotted in moversapp-store-featured — Strategy for getting featured based on current patternsapp-launch — Time launches based on market dynamicsua-campaign — Adjust spend based on category benchmarks
