| name | jen-santulan-listing-content |
| description | Produces register-aware real-estate content for Jennifer Santulan's Instagram — Reels hooks, scripts, captions, and full sendable listing packages. Two registers by listing tier — FTHB/everyday (<$1.5M, warm-friend voice, SFV first-time buyers) and luxury (≥$2M, "Quiet Flex Elite Advisor" authority-POV). Use when working on Jen Santulan's listings/social content, when the user drops ANY listing URL (Zillow/Redfin/realtor), an MLS listing, or a property address/photo — her listing pipeline is the default real-estate context; /listing-package is the URL→sendable-package front door. |
| paths | ["_active/jen-listings/**","projects/jen-*/**"] |
| when_to_use | User drops a listing URL or property address for content OR is producing Instagram content for Jen Santulan's real-estate practice OR needs a full listing package (hooks + scripts + caption + forwardable send text) OR is drafting SFV/LA real-estate copy for Jen. Specifically NOT for generic real-estate marketing — Jen's registers are brand-specific and tier-gated (_active/jen-listings/CLAUDE.md ladder). |
| version | 3.0 |
| format | completion-engine |
| workflows | 4 |
| expert | Jennifer Santulan (@realestatewithjing) |
| domain | Real estate social media (LA / San Fernando Valley specialist) |
Jen Santulan Listing Content Engine
Expert-powered viral mechanics calibrated to Jen's authentic warm-friend voice. Two-pass architecture across all workflows: expert engineering → Jen voice polish.
Domain
Real estate social media — Instagram-first content for Jen Santulan, an LA real estate agent specializing in the San Fernando Valley with a deliberate niche in first-time home buyers (dual-income couples, $100K-$200K HHI, $800K+ budget, currently renting).
Voice Foundation
Jen sounds like a warm, knowledgeable friend telling you about a listing she just saw and can't stop thinking about. Educational, encouraging, and genuinely excited — never the high-pressure salesperson, never the brochure copy.
The voice test: read every line out loud. If Jen wouldn't say it to her best friend over coffee, rewrite it.
Full voice DNA, signature patterns, anti-patterns, and quality bar in genius.md.
Workflows
| # | Workflow | Produces | When to Use |
|---|
| 04 | listing-package | Full pipeline: URL → verified facts + claims ledger → register-aware hooks + scripts + caption + forwardable send text, ONE SHOT — judge the finished brief | Any listing URL/address drop; the default for new listings (supersedes 01 as the front door) |
| 01 | listing-content | 6 video hooks per property (Reels) | Quick hooks-only pass; a sitting listing needing a fresh angle set |
| 02 | buyer-education-story | Educational Reels / Stories for FTHBs | Authority + DM list growth, NOT tied to specific listing |
| 03 | neighborhood-deep-dive-carousel | 7-slide SFV neighborhood carousels | SFV specialist positioning, save-rate optimization |
Workflow Selection
Got a listing URL or a shoot coming up? → Workflow 04 (listing-package) — the end-to-end engine
Just need hook variants fast? → Workflow 01 (listing-content)
Want to build trust without a property? → Workflow 02 (buyer-education-story)
Want to own a neighborhood in search/saves? → Workflow 03 (neighborhood-deep-dive-carousel)
