marketing

# Marketing Skill Unified marketing skill covering content, copy, social, email, launches, ads, and psychology. Uses progressive disclosure: this file routes to detailed references. ## Task Router | User Intent | Reference File | Key Frameworks | |---|---|---| | Launch plan, Product Hunt, go-to-market, GTM | `references/launch-playbook.md` | ORB framework, 5-phase launch, PH checklist | | Landing page copy, headline, CTA, page copy | `references/copywriting.md` | 14 headline formulas, page structure, CTA patterns | | Edit/review/polish existing copy | `references/copywriting.md` | Seven Sweeps editing framework | | Social media post, thread, content calendar | `references/social-content.md` | Platform strategy, 5 hook types, templates | | Email sequence, drip campaign, newsletter | `references/email-sequences.md` | 4 sequence templates, lifecycle audit checklist | | Paid ads, PPC, ROAS, retargeting | `references/paid-ads.md` | Platform matrix, PAS/BAB copy, optimization levers | | Persuasion, pricing psychology, conversion | `references/psychology.md` | Top 20 models, challenge-->model lookup table | | Marketing ideas, growth tactics, brainstorm | `references/tactics-library.md` | 140 categorized tactics, selection by stage/budget | **Multi-domain requests**: Read multiple reference files. E.g., "launch email sequence" = launch-playbook.md + email-sequences.md. ## Core Principles 1. **Clarity over cleverness** -- if you must choose, choose clear 2. **Benefits over features** -- connect every feature to an outcome 3. **Specificity over vagueness** -- "Cut reporting from 4h to 15min" beats "save time" 4. **Customer language over company language** -- mirror voice-of-customer 5. **Value before ask** -- earn the right to sell through usefulness 6. **One idea per unit** -- one job per email, one CTA per section, one message per ad 7. **Show, don't tell** -- social proof, case studies, and data beat assertions ## Quick-Reference Frameworks ### ORB Framework (Channel Strategy) - **Owned**: Email, blog, community -- compound over time, no algorithm risk - **Rented**: Social media, app stores -- speed but no stability, funnel to owned - **Borrowed**: Guest posts, podcasts, influencers -- instant credibility, convert to owned ### Seven Sweeps (Copy Editing) Sequential passes, each one dimension: 1. **Clarity** -- Can they understand it? 2. **Voice & Tone** -- Is it consistent? 3. **So What** -- Does every claim answer "why should I care?" 4. **Prove It** -- Is every claim supported? 5. **Specificity** -- Is it concrete enough? 6. **Heightened Emotion** -- Does it make them feel something? 7. **Zero Risk** -- Have we removed every barrier to action? ### Good-Better-Best (Pricing) Three tiers where the middle is your target. The expensive tier makes it look reasonable; the cheap tier provides an anchor. Use round prices for premium ($500), charm prices for value ($497). ### PAS (Ad Copy) Problem -- Agitate -- Solve. State the pain, twist the knife, introduce the fix. ### Hook Formulas (Social) - **Curiosity**: "I was wrong about [common belief]." - **Story**: "Last week, [unexpected thing] happened." - **Value**: "How to [outcome] without [pain]:" - **Contrarian**: "[Common advice] is wrong. Here's why:" - **Proof**: "We [achieved result] in [timeframe]. Here's how:" ### Headline Formulas (Top 5) - {Outcome} without {pain} - Turn {input} into {output} - {Question highlighting pain} - The {category} that {differentiator} - {Number} {people} use {product} to {outcome} ## Dispatch Pattern For content generation tasks, spawn an agent: ``` Agent: marketing-agent Args: "Generate [content-type] for [product]. Target audience: [audience]. Tone: [tone]. Focus: [topic/keyword]. Read references/[relevant-file].md for frameworks." ``` ### When to Dispatch vs. Handle Inline - **Dispatch**: Full blog posts, email sequences, content calendars, multi-post social campaigns, landing page rewrites - **Inline**: Quick headline alternatives, single social post, copy review/feedback, strategy advice, framework selection ## Supported Content Types | Type | Output Location | Format | |---|---|---| | Blog posts | `content/blog/YYYY-MM-DD-slug.md` | 800-1500 words, SEO-optimized | | Twitter/X threads | `content/social/twitter-slug.md` | 5-7 tweets, hook to CTA | | LinkedIn posts | `content/social/linkedin-slug.md` | 200-300 words, story-driven | | Email campaigns | `content/email/campaign-slug.md` | Subject + preview + body | | Product Hunt copy | `content/launch/producthunt.md` | Tagline, description, comments | | Landing page copy | In-place edits | Hero, features, proof, FAQ, CTA | | Ad copy | `content/ads/platform-slug.md` | Headlines, body, CTAs by platform | | pSEO pages | App pages directory | Template-driven, JSON-LD | ## Integration - **seo-growth**: Technical SEO after content is generated (sitemaps, structured data, internal linking) - **analytics-posthog**: Measure content performance post-publish - **payments-stripe**: Pricing page copy aligned with Stripe plan structure ## Safety - Never fabricate features not in the codebase - Never create fake testimonials or statistics - Mark unknowns with `[PLACEHOLDER: description]` - All content based on actual product analysis