Multi-channel marketing coordination. Use when marketing plan, brand strategy, campaign management, SOSTAC, ambiguous marketing requests.
Marketing analytics and measurement infrastructure. Triggers for 'GA4', 'GTM', 'analytics', 'dashboard', 'attribution', 'measurement', 'tracking setup', 'UTM', 'experiment infrastructure' — not CRO hypotheses themselves.
Builds and manages owned community platforms. Triggers for 'Discord community', 'Slack community', 'community platform', 'community-led growth', 'forum', 'champions program', 'ambassador program', 'community engagement strategy'.
Creates blog posts, articles, whitepapers, case studies, editorial calendars, and thought leadership content. Use when user requests 'blog', 'article', 'whitepaper', 'case study', 'editorial calendar', or 'content strategy'.
Optimizes conversion across landing pages, signup flows, forms, popups, paywalls, and onboarding. Use when: 'CRO', 'conversion rate', 'landing page', 'signup flow', 'A/B test', 'form optimization', 'exit popup', or 'user activation'.
Email sequences, newsletters, automation, and deliverability strategies. Use when user requests email sequence, newsletter, drip campaign, welcome email, lifecycle email, cold email, email automation, or email copywriting.
Designs unconventional tactics, growth hacks, and viral campaigns. Triggers for 'growth hack', 'viral campaign', 'guerrilla marketing', 'low-budget marketing', or 'marketing stunt'.
Influencer and creator partnerships. Triggers for 'influencer', 'brand ambassador', 'creator partnership', 'UGC program', 'sponsored content', 'affiliate program'.