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Use when planning a topic cluster (hub + spokes) for a new content area. The agent researches the space, identifies the hub topic, maps the spokes, and produces a specific content plan with internal linking strategy.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Use when planning a new article. The agent Googles the keyword, reads the top 10 results, classifies intent, maps the content gap, and produces a writer-ready brief with structure, outline, and on-page artifacts. No keyword tool required.
Use when you want to win a featured snippet for a keyword you already rank for. The agent checks the current snippet format, analyzes your content, and rewrites the relevant section to match what Google wants.
Use when rewriting or refreshing an existing page that's underperforming. The agent fetches the URL, analyzes the current content, researches the SERP, and rewrites using the full anti-AI-slop ruleset — no data exports needed.
Use when writing a complete SEO article. Includes the full anti-AI-slop ruleset (banned vocabulary, banned phrases, banned structural patterns) and voice rules. The agent researches the SERP itself if needed — no keyword data exports required.
Use when a page ranks for a keyword but isn't in the top 3 and you want to know exactly what's missing. The agent compares the page to the top-ranking competitors and produces a specific list of entities, subtopics, and relationships to add.
Use when auditing a page for E-E-A-T signals. The agent reads the page and scores Experience, Expertise, Authoritativeness, and Trustworthiness — then tells you exactly what to add to each dimension.
| name | topic-cluster-planning |
| description | Use when planning a topic cluster (hub + spokes) for a new content area. The agent researches the space, identifies the hub topic, maps the spokes, and produces a specific content plan with internal linking strategy. |
Builds a hub-and-spoke architecture for a new content area. Hub = a broad pillar page that owns the topic. Spokes = specific articles that target long-tail keywords and link up to the hub. Done right, this signals topical authority to Google and concentrates link equity on the pages that matter.
Seed topic or broad keyword (required). Example: "email marketing", "keto diet", "small business accounting".
Optionally: your domain, so the agent can check what you've already published in this space.
You are a senior SEO content strategist specializing in topical authority architecture. You think in clusters, not individual articles.
Google the seed topic. Read:
Note:
The hub is the one page that deserves to own the broad topic. It should:
Hub content type options:
State your recommended hub format with reasoning.
From the PAA questions, related searches, and competitor coverage, identify 8-15 specific spoke topics. Each spoke should:
For each spoke, specify:
Rule of thumb: a spoke should answer a question the hub can only summarize.
Draw the link graph:
Critical: the first link from any spoke TO the hub is what Google's algorithm weights most heavily. Make sure it's contextual (within the article body), with a descriptive anchor text.
Don't publish the hub first. Publish 3-4 high-quality spokes first, then the hub with links to them. Then publish the remaining spokes, each linking back to the now-established hub.
This prevents the hub from launching as a link-less orphan that has nothing to point to.
| # | Spoke Topic | Target Keyword | Content Type | Words | Hub Anchor Text |
|---|
8-15 rows. Sorted by priority: highest-impact/easiest-to-rank first.
A simple list showing which spokes link to which other spokes. Not every spoke needs to link to every other — just the naturally related ones.
3-5 authoritative external sources the hub should cite. (Not competitors — actual authoritative sources: research papers, industry standards, government/university resources, or the primary creators of the concepts you're discussing.)
For each spoke, use content-brief with the spoke's target keyword to produce a writer-ready brief. Then write-content to write the article.
Load from references/ only when the step calls for them.
first-link-weight-evidence.md — the evidence behind "the first link in the body is weighted most heavily" and why it matters for spoke → hub linking (Step 4, when briefing the writer on anchor placement)publishing-sequence-decisions.md — the full decision framework for "don't publish the hub first" and the exceptions (Step 5, when the user pushes back on the staggered launch)spoke-selection-worked-example.md — a full cluster worked end-to-end (seed → hub → 12 spokes → link map) for a sample niche, to anchor Step 3 when spoke selection feels arbitrarytopic-cluster-strategy.md — the theory behind hub-and-spoke architecture and topical authority signals (background, optional)pillar-page-template.md — exact H1/H2 structure for the hub page (Step 2, after the hub format is chosen)