theme-manager

namespace	aiwg
name	theme-manager
platforms	["all"]
description	Research, compare, sample, select, persist, adapt, rotate, and archive reusable visual themes and design templates
triggers	["pick a visual theme","create five hero directions","manage design templates","stop repeating the same aesthetic","choose a theme for this campaign","adapt this theme across channels","audit recent themes for repetition"]
script	{"entrypoint":"scripts/theme-manager.mjs","runtime":"node","cwd":"project-root"}
commandHint	{"argumentHint":"<project> [--flow choose-theme|theme-from-brand|template-from-theme|refresh-existing-theme|campaign-visual-direction|web-hero|landing-page-visual-system|social-asset-family|presentation-theme|report-publication-theme|design-review|theme-rotation|archive-theme] [--candidates 5] [--interactive]","category":"design-operations","orchestration":true}

Theme Manager

Manage the full lifecycle of visual themes and structural templates without requiring a design editor or image-generation provider.

Natural-language routing

Use this skill for requests such as:

• “pick a visual theme”
• “create five hero directions”
• “manage design templates”
• “stop repeating the same aesthetic”
• “adapt this theme for social and presentations”

Theme versus template

Theme	Template
Visual idea, mood, palette, imagery, texture, typography and motion direction, metaphor, constraints, prohibited motifs	Content slots, hierarchy, responsive layout, safe zones, dimensions, component mapping, exports and channel variants
Validated by schemas/theme.schema.json	Validated by schemas/design-template.schema.json

Default workflow: choose-theme

1. Create or inspect .aiwg/design/ and link any applicable .aiwg/marketing/ campaign.
2. Capture brand, audience, season, channel, content, accessibility, licensing, production, and “do not repeat” constraints in a theme brief.
3. Read the registry and audit the most recent six uses. Call auditThemeRotation from scripts/theme-manager.mjs for every candidate.
4. Research timely and evergreen visual evidence. Every research item records URL, publication date when known, access date, evidence type, and license status. Clearly label subjective recommendations.
5. Produce five meaningfully different candidates by default. Keep source copy, content density, dimensions, and sample fidelity constant.
6. Score brand fit, audience fit, channel fit, accessibility, production feasibility, and distinctiveness. Explain trade-offs; do not select solely by numeric rank.
7. Detect provider capability:
   • image tool available: create one comparable sample per candidate plus generation metadata;
   • unavailable: create one production-grade prompt and layout specification per candidate.
8. Present the comparison and pause for human selection or revision. Never infer approval from silence.
9. Persist the chosen theme as JSON plus Markdown, selection decision, sources, accessibility notes, usage boundaries, and registry history.
10. Hand the selected theme to template-from-theme or asset-production, then run brand, accessibility, licensing, and technical QA.