Use when planning A/B tests for landing pages, emails, ads, or website elements. Use when a client wants to test hypotheses about conversion improvements. Produces a structured test plan with hypothesis, sample size calculations, variant design, and results interpretation template.
Use when setting up analytics for a new client, when standardizing tracking across clients, or when auditing an existing analytics implementation. Produces a GA4 configuration plan, conversion event taxonomy, UTM standards, attribution model recommendation, and dashboard specification.
Use when planning a multi-channel marketing campaign, when a client has a product launch or promotion, or when translating a brief into an executable campaign. Produces a comprehensive campaign plan with creative briefs, budget allocation, timeline, and measurement framework.
Use when creating client case studies for marketing, sales collateral, or social proof. Generates long-form, one-pager, and social media formats from a single research pass using the Challenge, Strategy, Results framework.
Use when onboarding a new client, conducting a quarterly review, or evaluating marketing channel performance. Produces a channel-by-channel assessment with opportunity scores, effort/impact ratios, and a prioritized channel mix recommendation.
Use when a client needs a deep competitive analysis, when onboarding a new account, preparing a pitch, or when strategic positioning decisions require understanding of competitor marketing activity across all channels.
Use when building a monthly or quarterly editorial content calendar that maps pillar topics to channels, assigns resources, and plans repurposing workflows.
Use when a client's website traffic is healthy but conversions are underperforming, when onboarding a new client to identify conversion bottlenecks, or when building a testing roadmap to improve lead generation, sales, or sign-up rates.