agency-skills

Use when planning A/B tests for landing pages, emails, ads, or website elements. Use when a client wants to test hypotheses about conversion improvements. Produces a structured test plan with hypothesis, sample size calculations, variant design, and results interpretation template.

Use when setting up analytics for a new client, when standardizing tracking across clients, or when auditing an existing analytics implementation. Produces a GA4 configuration plan, conversion event taxonomy, UTM standards, attribution model recommendation, and dashboard specification.

Use when planning a multi-channel marketing campaign, when a client has a product launch or promotion, or when translating a brief into an executable campaign. Produces a comprehensive campaign plan with creative briefs, budget allocation, timeline, and measurement framework.

Use when creating client case studies for marketing, sales collateral, or social proof. Generates long-form, one-pager, and social media formats from a single research pass using the Challenge, Strategy, Results framework.

Use when onboarding a new client, conducting a quarterly review, or evaluating marketing channel performance. Produces a channel-by-channel assessment with opportunity scores, effort/impact ratios, and a prioritized channel mix recommendation.

Use when a client needs a deep competitive analysis, when onboarding a new account, preparing a pitch, or when strategic positioning decisions require understanding of competitor marketing activity across all channels.

Use when building a monthly or quarterly editorial content calendar that maps pillar topics to channels, assigns resources, and plans repurposing workflows.

Use when a client's website traffic is healthy but conversions are underperforming, when onboarding a new client to identify conversion bottlenecks, or when building a testing roadmap to improve lead generation, sales, or sign-up rates.

Use when assessing a client's visibility in AI-powered search engines and LLM outputs, when pitching GEO as a new service line, or when clients ask why they do not appear in ChatGPT, Claude, Gemini, or Perplexity responses about their industry.

Use when a new client has signed their SOW and the agency needs to provision access, set up project infrastructure, run the kickoff meeting, and execute the first-30-days plan. Produces a comprehensive checklist with owners, deadlines, and status tracking.

Use when planning paid advertising across Google Ads, Meta, LinkedIn, TikTok, or programmatic platforms. Use when a client needs a media buying strategy, budget allocation, or audience targeting plan. Produces a detailed paid media plan with campaign structure, budget pacing, and measurement framework.

Use when conducting an internal profitability analysis for a retainer client, preparing for contract renewals, or assessing whether an account is healthy, at risk, or underpriced. INTERNAL ONLY -- not client-facing.

Use when a client needs a comprehensive SEO audit, during onboarding to baseline organic search health, before building an SEO strategy, or when organic traffic has declined and root causes need to be identified.

Use when reviewing existing client accounts for expansion opportunities, preparing for QBRs, or when leadership asks for organic revenue growth targets. Analyzes service gaps, performance signals, and competitive threats to produce a prioritized opportunity list with estimated revenue impact and talk tracks.

Use when a client submits a vague request, kicks off a new project, or when any downstream skill needs a structured brief. Translates raw client input into a comprehensive, SMART-goal-driven project brief with defined scope, success metrics, timeline, and deliverables.

Use when onboarding a new client, starting any engagement, or when another skill requires client context. Produces a structured client profile covering brand identity, audiences, competitors, marketing stack, goals, voice, budget, and performance baselines.

Use when preparing a quarterly business review for a client to assess performance, demonstrate strategic value, and frame contract renewal or scope expansion. Produces a comprehensive QBR document with quarterly performance analysis, strategic recommendations, competitive landscape updates, and renewal or expansion positioning.

Use when creating an agency proposal to win new business, respond to an RFP, or pitch account expansion to an existing client.

Use when producing a monthly or weekly client performance report that combines data analysis with strategic storytelling. Produces a structured report with executive summary, KPI dashboard, channel-by-channel performance, wins and losses analysis, budget utilization, and forward-looking recommendations.

Use when converting an accepted proposal into a binding statement of work, or when scoping any new project engagement. Produces a detailed SOW with deliverables, acceptance criteria, timeline, revision policy, out-of-scope definitions, change order process, and milestone-based payment schedule.