competitor-analysis

# /digital-marketing-pro:competitor-analysis ## Purpose Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit. ## Input Required The user must provide (or will be prompted for): - **Competitors**: 2-5 competitor names and/or URLs - **Analysis scope**: Full analysis or specific dimensions (SEO, content, ads, social, pricing) - **Key battleground keywords**: Terms where the brand competes head-to-head - **Industry/category**: For contextual benchmarking ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. 2. **Content analysis**: Content types, publishing frequency, top-performing content, content gaps, topic authority 3. **SEO analysis**: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health 4. **Paid advertising**: Ad copy themes, landing page strategies, estimated spend, platform focus 5. **Social media**: Platform presence, follower growth, engagement rates, content mix, posting cadence 6. **AI visibility**: How competitors appear in AI answer engines versus the brand 7. **Pricing and positioning**: Pricing models, value proposition, messaging frameworks, market positioning 8. Synthesize findings into strategic opportunities and threats 9. Generate actionable recommendations for competitive advantage ## Output A structured competitive analysis containing: - Competitor overview matrix with key metrics per competitor - Content strategy comparison with gap analysis - SEO competitive landscape with keyword and link opportunities - Paid media intelligence with creative and targeting insights - Social media benchmarking with engagement analysis - AI visibility comparison across platforms - Pricing and positioning map - SWOT summary per competitor - Strategic recommendations prioritized by opportunity size ## Agents Used - **competitive-intel** — All competitive dimensions, benchmarking, gap analysis, and strategic recommendations