serp-analysis

plugin: seo updated: 2026-01-20 # SERP Analysis ## When to Use - Analyzing search results for a keyword - Classifying search intent - Identifying SERP feature opportunities - Competitive intelligence gathering ## Intent Classification ### Intent Types | Intent | SERP Signals | User Goal | Content Format | |--------|--------------|-----------|----------------| | **Informational** | Wikipedia, knowledge panels, "what is" queries | Learn something | Guide, tutorial, explainer | | **Commercial** | Reviews, comparisons, "best X" queries | Compare options | Comparison, listicle, review | | **Transactional** | Product pages, shopping results, "buy X" | Purchase something | Product page, pricing | | **Navigational** | Brand homepage, login pages | Find specific site | Homepage, login page | ### Classification Process 1. **Search the keyword** using WebSearch 2. **Analyze result types**: - All informational = Informational intent - Mix of reviews/comparisons = Commercial intent - Product pages dominant = Transactional intent - Single brand dominant = Navigational intent 3. **Check for mixed intent** (common for broad keywords) 4. **Note confidence level** (% of results supporting classification) ## SERP Features ### Feature Identification | Feature | How to Identify | Optimization Strategy | |---------|-----------------|----------------------| | **Featured Snippet** | Box at top with answer | Direct answer in first 100 words | | **People Also Ask** | Expandable question boxes | FAQ section, answer common questions | | **Image Pack** | Row of images | High-quality images with alt text | | **Video Results** | YouTube thumbnails | Create video content | | **Local Pack** | Map with business listings | GMB optimization, location pages | | **Knowledge Panel** | Right sidebar info box | Schema markup, Wikipedia presence | | **Sitelinks** | Sub-links under main result | Clear site structure, internal linking | ### Featured Snippet Types | Type | Format | How to Optimize | |------|--------|-----------------| | Paragraph | Text block | 40-60 word direct answer | | List | Numbered/bulleted list | Use ordered/unordered lists | | Table | Data table | Use HTML tables | | Video | YouTube embed | Create relevant video content | ## Competitive Analysis ### Competitor Data to Collect For each top 10 result, note: 1. **Domain authority** (relative, not exact) 2. **Content format** (guide, listicle, comparison, etc.) 3. **Word count** (approximate) 4. **Heading structure** (H2 topics covered) 5. **Unique angle** (what makes them different) 6. **Content gaps** (what they miss) ### Competitor Matrix Template | Rank | Domain | Format | Words | Unique Angle | Gap | |------|--------|--------|-------|--------------|-----| | 1 | {domain} | {format} | {count} | {angle} | {gap} | | 2 | {domain} | {format} | {count} | {angle} | {gap} | | ... | | | | | | ## Output Format ```markdown ## SERP Analysis: {keyword} ### Search Intent - **Primary Intent**: {Informational | Commercial | Transactional | Navigational} - **Confidence**: {percentage}% - **Secondary Intent**: {if mixed} ### SERP Features Present - [ ] Featured Snippet ({type}) - [ ] People Also Ask - [ ] Image Pack - [ ] Video Results - [ ] Local Pack - [ ] Knowledge Panel - [ ] Sitelinks ### Competitor Analysis | Rank | Domain | Format | Words | Unique Angle | |------|--------|--------|-------|--------------| | 1 | {domain} | {format} | {count} | {angle} | ... ### Content Gaps Identified 1. {gap} - {which competitors miss this} 2. {gap} - {which competitors miss this} ### Recommendations 1. **Content Format**: {recommended format based on SERP} 2. **Word Count**: {recommended based on competitors + 20%} 3. **Featured Snippet**: {opportunity and how to capture} 4. **Differentiator**: {unique angle to stand out} ```