go-to-market

name	go-to-market
description	CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), competitive response (pricing wars, feature races, brand defense).
version	1.0.0
author	Hermes Agent community
license	MIT
metadata	{"hermes":{"tags":["go-to-market","cmo","marketing","positioning","messaging","acquisition","brand-architecture","growth-modeling","competitive-response","plg","slg"]}}

Go-to-Market — CMO Methodology

CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.

When to Load

Trigger	What's Needed
Define positioning and messaging	references/positioning-messaging.md — Dunford framework, message hierarchy
Build acquisition channel strategy	references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics
Design brand architecture	references/acquisition-strategy.md — brand systems, visual identity, brand health
Model growth economics	references/growth-modeling.md — CAC/LTV, cohort analysis, market entry
Develop competitive response	references/acquisition-strategy.md — pricing wars, feature races, brand defense
Plan market entry	references/growth-modeling.md — beachhead, land-and-expand, channel economics

Loading Order

skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')

Reference Files

Reference	Purpose
references/positioning-messaging.md	April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic
references/acquisition-strategy.md	Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture
references/growth-modeling.md	CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand)

Output Contract

The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.

Related Skills

• artifact-pyramids — output contract
• product-strategy — CPO methodology (product vision, PMF, market sizing)
• brand-designer — visual brand identity design
• seo-content-optimization — organic search and content strategy