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State the deal thesis — why this target, why now, how value is created — in one sentence before any model is built. Reach for this at the very start of any acquisition, before valuation.
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SOC 직업 분류 기준
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| name | frame-a-deal-thesis |
| description | State the deal thesis — why this target, why now, how value is created — in one sentence before any model is built. Reach for this at the very start of any acquisition, before valuation. |
A deal with no thesis is a spreadsheet looking for a victim (§3 #1).
State why this target, why now, and how it creates value (cost synergy / revenue synergy / capability / market access / defensive). If you can't say it in one sentence, you don't have a thesis — stop.
Would building or partnering achieve the same outcome cheaper or faster? If yes, the acquisition thesis is weak. Traverse the buy-vs-build tree (../../knowledge/ma-decision-trees.md).
List the specific drivers with a rough magnitude and whether each is a cost synergy (higher confidence) or revenue synergy (lower confidence). These become the diligence assumptions to confirm or kill.
State the two or three findings that would kill the deal regardless of price. These seed the diligence plan.
Name the price and the conditions beyond which you walk. A thesis with no walk-away is an intention to overpay.
A one-sentence thesis, a buy-vs-build/partner check, the value-creation drivers (cost vs revenue), the deal-breakers, and the walk-away — the seed for valuation and diligence. See ../../templates/deal-thesis-memo.md.