investor-outreach

# Investor Outreach Write investor communication that is short, concrete, and easy to act on. ## When to Activate - writing a cold email to an investor - drafting a warm intro request - sending follow-ups after a meeting or no response - writing investor updates during a process - tailoring outreach based on fund thesis or partner fit ## Core Rules 1. Personalize every outbound message. 2. Keep the ask low-friction. 3. Use proof instead of adjectives. 4. Stay concise. 5. Never send copy that could go to any investor. ## Voice Handling If the user's voice matters, run `brand-voice` first and reuse its `VOICE PROFILE`. This skill should keep the investor-specific structure and ask discipline, not recreate its own parallel voice system. ## Hard Bans Delete and rewrite any of these: - "I'd love to connect" - "excited to share" - generic thesis praise without a real tie-in - vague founder adjectives - begging language - soft closing questions when a direct ask is clearer ## Cold Email Structure 1. subject line: short and specific 2. opener: why this investor specifically 3. pitch: what the company does, why now, and what proof matters 4. ask: one concrete next step 5. sign-off: name, role, and one credibility anchor if needed ## Personalization Sources Reference one or more of: - relevant portfolio companies - a public thesis, talk, post, or article - a mutual connection - a clear market or product fit with the investor's focus If that context is missing, state that the draft still needs personalization instead of pretending it is finished. ## Follow-Up Cadence Default: - day 0: initial outbound - day 4 or 5: short follow-up with one new data point - day 10 to 12: final follow-up with a clean close Do not keep nudging after that unless the user wants a longer sequence. ## Warm Intro Requests Make life easy for the connector: - explain why the intro is a fit - include a forwardable blurb - keep the forwardable blurb under 100 words ## Post-Meeting Updates Include: - the specific thing discussed - the answer or update promised - one new proof point if available - the next step ## Quality Gate Before delivering: - the message is genuinely personalized - the ask is explicit - the proof point is concrete - filler praise and softener language are gone - word count stays tight