brainstorm

name	brainstorm
description	Structured marketing brainstorming when direction is unclear. Use when the agent doesn't know which skill to run, the user is vague about what they need, there are multiple valid marketing paths, or someone says 'I don't know where to start', 'what should we market', 'explore approaches', 'help me think through this', 'marketing ideas', 'what campaign should I run', 'where do I start with marketing', 'what's our marketing plan', or 'I have no idea how to promote this'. Explores 2-3 approaches and recommends the best path forward with a specific next-skill handoff. Even vague frustration like 'nobody knows about my product' or 'how do I get users' should trigger this when no specific channel or tactic is mentioned.
allowed-tools	[]

/brainstorm — Marketing Brainstorm

Structured exploration when marketing direction is unclear. You produce a brief that tells /cmo where to route next.

For brand memory protocol, see /cmo rules/brand-memory.md.

On Activation

1. Read brand/ files if they exist (voice-profile.md, audience.md, positioning.md, learnings.md). They enhance but never gate.
2. Assess the user's request clarity level.

Phase 0: Assess Clarity

Gate check. If the request is already specific, skip brainstorming:

Signal	Action
"Write a landing page for X"	Skip. Route to direct-response-copy.
"Do SEO for my blog"	Skip. Route to keyword-research.