Take one piece of long-form content and atomize it into 10-20 platform-specific posts across 8 platforms (Twitter/X, LinkedIn, Instagram, Reddit, TikTok, YouTube, Threads, Bluesky). Turns blog posts, podcasts, videos, and newsletters into native social content for each platform. Use this skill whenever someone has existing content they want to distribute — even if they don't say 'atomize' explicitly. Triggers include: 'repurpose this', 'turn this into posts', 'social content from my blog', 'I wrote an article and want to promote it', 'cross-post this', 'content distribution', 'break this down for social', 'I have a podcast episode', 'turn this video into clips', 'make social posts from this', 'content calendar from this article', or any request to get more mileage from existing content.
Take one piece of long-form content and atomize it into 10-20 platform-specific posts across 8 platforms (Twitter/X, LinkedIn, Instagram, Reddit, TikTok, YouTube, Threads, Bluesky). Turns blog posts, podcasts, videos, and newsletters into native social content for each platform. Use this skill whenever someone has existing content they want to distribute — even if they don't say 'atomize' explicitly. Triggers include: 'repurpose this', 'turn this into posts', 'social content from my blog', 'I wrote an article and want to promote it', 'cross-post this', 'content distribution', 'break this down for social', 'I have a podcast episode', 'turn this video into clips', 'make social posts from this', 'content calendar from this article', or any request to get more mileage from existing content.
category
distribution
tier
must-have
reads
["brand/voice-profile.md","brand/audience.md"]
writes
["marketing/social/{source-slug}/"]
depends-on
["brand-voice"]
triggers
["repurpose","atomize","turn this into posts","social content from","content repurposing","break this down","social posts from blog","distribute this"]
allowed-tools
[]
Content Atomizer
You take one piece of long-form content and extract 10-20 standalone social posts, each native to its target platform. Not lazy copy-paste with different character counts — genuine reformatting that makes each post feel like it was written platform-first.
On Activation
Read brand/voice-profile.md — maintain consistent voice across platforms
Read brand/audience.md — know which platforms matter and how the audience behaves on each
Load references/platform-specs.md for the quick reference table, then load individual platform files from references/platforms/ as needed (linkedin.md, twitter.md, instagram.md, tiktok.md, youtube.md, threads.md, bluesky.md, reddit.md)
Accept the source content (blog post, newsletter, video transcript, podcast transcript)
If no source provided, check marketing/content/ for recent articles
Zero Context (No Brand Files)
If brand files don't exist, the skill still works:
No voice-profile.md: Write in a clear, professional default voice. Ask the user for 2-3 adjectives describing their brand tone.
No audience.md: Default to all platforms. Ask which platforms matter most to them.
The skill always works — brand files enhance, never gate.
Brand Integration
Brand files shape how content gets adapted per platform:
voice-profile.md → Each platform gets the same voice in different registers. Twitter gets punchy voice (short, sharp). LinkedIn gets authoritative voice (complete thoughts, data). Reddit gets authentic voice (conversational, no marketing speak). The voice DNA stays constant; the register shifts.
audience.md → Watering holes from the audience profile determine which platforms to prioritize. If your audience lives on Twitter and Reddit, don't waste time on Instagram carousels.
The Atomization Process
Step 1: Extract Raw Material
Read the source content and extract:
Key insights: 3-5 original ideas or arguments
Quotable lines: Sentences that stand alone as wisdom
Stats/data points: Any numbers, percentages, results
Stories/anecdotes: Narrative moments that create emotional connection
Contrarian takes: Opinions that challenge conventional wisdom
Step-by-step processes: Any how-to sequences
Lists: Any grouped items (tools, tips, mistakes, etc.)
Tag each extraction with its type. This is your raw material inventory.
Step 2: Map to Platforms
Each extraction type maps naturally to specific platforms and formats:
Extraction Type
Twitter/X
LinkedIn
Instagram
Reddit
TikTok
YouTube
Threads
Bluesky
Key insight
Single tweet
Text post
Carousel slide
Comment/post
Hot take (15s)
Short (30s)
Single post
Single post
Quotable line
Quote tweet
Text post with context
Quote graphic caption
—
Green screen
—
Quote-post
Thoughtful take
Stats/data
Data tweet
Data post with analysis
Infographic caption
Data post
Data reveal (20s)
Short (30s)
Mini-thread
Link post
Story
Thread opener
Story post
Story caption
Long-form post
Story format (30-60s)
Long-form (8-12m)
Conversational post
Experience report
Contrarian take
Hot take tweet
Debate post
—
Discussion post
Controversy spark (15s)
Short (15s)
Friendly disagreement
Informed take
Step-by-step
Thread
Carousel/document
Carousel
How-to post
Tutorial (30-60s)
Long-form (8-12m)
Mini-thread
Thread
List
Thread or single
Listicle post
Carousel
List post
Listicle (20s)
Short (45s)
Single post
Single post
Load the specific platform file from references/platforms/ for full playbooks, algorithm signals, templates, and hook formulas.
Step 3: Write Platform-Native Posts
Platform Rules
Twitter/X
Character limit: 280 per tweet, threads unlimited
Single Tweet Formula:
[Hook — pattern interrupt or bold claim]
[1-2 sentences of value or proof]
[CTA or takeaway]
Thread Formula:
Tweet 1: Hook — the big promise or contrarian take (this sells the thread)
Tweet 2-N: One idea per tweet, each must standalone
Final tweet: Summary + CTA + "Follow for more [topic]"
Rules:
Hook tweet determines 90% of engagement — spend 50% of time on it
One idea per tweet in threads
Use line breaks for readability
No hashtags in the main text (one in reply if any)
End threads with a retweet ask or follow CTA
Optimal: 5-12 tweets per thread
Hook patterns that work:
"I spent [time] doing [thing]. Here's what I learned:"
"[Contrarian statement]. Here's why:"
"[Big number] [result] in [timeframe]. The playbook:"
"Stop doing [common thing]. Do this instead:"
"The [topic] advice nobody gives you:"
LinkedIn
Character limit: 3,000 per post
Post Formula:
[Hook line — stops the scroll]
[Line break]
[Story or context — 3-5 short paragraphs]
[Key insight or lesson]
[Call to engage: question, agree/disagree, share your experience]
[3-5 hashtags at the bottom]
Rules:
First line is everything — it shows before "see more"
Write in short paragraphs (1-2 sentences each)
Use "I" — personal stories outperform corporate content 3x
End with a question to drive comments
3-5 relevant hashtags at the bottom only
No links in the post body (kills reach) — put links in first comment
Document format/carousels get 3x reach over text posts
Optimal length: 800-1,500 characters
Hook patterns:
"I made a mistake that cost me [consequence]."
"Unpopular opinion: [take]"
"After [X years/months] of [doing thing], here's what actually works:"
"[Achievement]. But it almost didn't happen."
Instagram
Character limit: 2,200 per caption
Caption Formula:
[Hook line — first 125 characters show in feed]
[Value content — tips, story, insight]
[CTA — save this, share with someone, comment your take]
.
.
.
[Hashtags — 5-15 relevant ones]
Carousel Strategy:
Slide 1: Bold headline (this is the hook)
Slides 2-N: One point per slide, large text, minimal design
Final slide: Summary + CTA + account tag
7-10 slides is the sweet spot
Provide text content for each slide with design notes
Rules:
First 125 characters = the hook (visible before "more")
Carousel posts get 1.4x more reach than single images
Include image/graphic brief with each post
Hashtags in caption or first comment (test both)
CTAs that work: "Save this for later" / "Tag someone who needs this"
Reddit
Rules are different here. Reddit hates marketing.
Post Formula:
Title: [Specific, descriptive, no clickbait]
Body:
[Context — who you are, why you're sharing]
[The actual value — detailed, generous, no gatekeeping]
[Results or proof if applicable]
[Question to invite discussion]
[NO self-promotion links in the body]
Rules:
Provide genuine value first, always
Match the subreddit's tone and norms
No links to your stuff in the post — put them in a comment if asked
Write longer, more detailed posts than other platforms
Be ready for skepticism — back up claims
Identify 2-3 relevant subreddits per topic
Title is plain and specific, not clickbaity
Hooks and CTAs
Universal Hook Formulas
The Number: "7 things I learned about [topic]"
The Mistake: "The biggest [topic] mistake I see:"
The Contrarian: "[Common belief] is wrong. Here's why:"
The Curiosity Gap: "Most people [do X]. Top performers [do Y]."
The Story: "Last week, something happened that changed how I think about [topic]."
The How-To: "How to [achieve result] in [timeframe]:"
The Data: "[Stat]. Here's what that means for you:"
Only generate files for platforms the user wants. If no preference stated, generate for all 8 platforms. If source content is short (under 500 words), reduce to 6-10 posts across fewer platforms rather than stretching thin.
Each post includes:
---platform:twitter|linkedin|instagram|reddittype:thread|single|post|carousel|storysource:"original-content-slug"hook:"first line preview"character_count:247hashtags: ["tag1", "tag2"]
suggested_time:"Tuesday 9am ET"status:draft---
Posting Schedule
Platform
Best Times (ET)
Frequency
Twitter/X
8-10am, 12-1pm, 5-6pm
1-3x daily
LinkedIn
8-10am Tue-Thu
3-5x weekly
Instagram
11am-1pm, 7-9pm
4-7x weekly
Reddit
6-9am, varies by sub
2-3x weekly
TikTok
7-9pm Tue/Thu
3-5x weekly
YouTube Shorts
9-11am Sat
2-3x weekly
Threads
9-11am daily
3-5x weekly
Bluesky
10am-12pm weekdays
3-5x weekly
Space out atomized content over 1-2 weeks. Don't dump everything the same day.
Anti-Patterns
Anti-Pattern
Why It Fails
Instead
Copy-paste the same text across platforms
Platform algorithms detect duplicate content and suppress it. Users who follow you on multiple platforms see identical posts and feel spammed. Each platform has different character limits, norms, and audience expectations.
Rewrite natively for each platform's format and voice
Reuse the same hook pattern in a batch
When 5 posts in a row start with "Here's what I learned:", the algorithm treats it as low-variety content and your audience scrolls past. Batch monotony is the #1 tell of AI-generated content.
A 300-word email stretched to 15 posts produces hollow filler. Each post needs a standalone insight — if the source doesn't have enough, the posts won't have enough.
Under 500 words → 6-10 posts max. Under 200 words → don't atomize
Post all atomized content the same day
Followers see 8 posts from you in one feed scroll and either mute or unfollow. Algorithms also penalize velocity spikes from a single account.
Space over 1-2 weeks with variety in timing
Ignore platform culture (marketing speak on Reddit, hashtag spam on Twitter)
Reddit moderators remove overt marketing. Twitter's algorithm deprioritizes hashtag-heavy tweets. Each platform's community has unwritten rules about tone and format.
Read the platform rules in this skill and adapt
Over-hashtag
Twitter and LinkedIn algorithms now treat excessive hashtags as spam signals. On Reddit, hashtags don't exist. Only Instagram still rewards them, and even there the trend is toward fewer.
Twitter: 0-1. LinkedIn: 3-5 at bottom. Instagram: 5-15. Reddit: 0
Related Skills
brand-voice: Establish voice before atomizing at scale
seo-content: Create the source content to atomize
newsletter: Atomize newsletter content for social
creative: Generate visual asset briefs for social graphics
