Specifies what to produce for a Microsoft Advertising (Bing) creative: Responsive Search Ads (RSA with Microsoft-only long headlines), Multimedia Ads, Audience Ads (Outlook.com, MSN, Microsoft Start, Edge News), Performance Max, Shopping, Lodging/Travel…
Compact playbook of ad copy frameworks (AIDA, PAS, problem-agitation-solution, before-after-bridge, 4Us, FAB) and when to apply each, including a decision guide that matches framework to audience awareness level (Schwartz). Use when structuring the body of an…
Specifies what to produce for a Google Ads creative: Search RSA, Performance Max, and Display, with the exact slots (headlines, descriptions, paths, long headline, long description), character limits, pinning rules, asset ratios, and policy constraints so…
Specifies what to produce for a LinkedIn ad: Sponsored Content (single image, video, carousel, document), Message Ads, and Text Ads, with the exact slots (intro text, headline, description), character limits, asset ratios, the CTA enum per format, and the…
Specifies what to produce for a Meta ad: Facebook Feed, Instagram Feed, Stories, Reels, and the CTA enum, with the exact slots (primary text, headline, description, CTA button), character limits, asset ratios (1:1, 4:5, 9:16), policy filters, and the…
Specifies what to produce for a Reddit ad: Promoted Posts (image, video, link, text), Free-form Ads (the rich-content 2023+ flagship), Carousel Ads, Conversation Placement Ads, Promoted User Posts (boost an existing organic), Product Catalog Ads, and AMA Ads,…
Specifies what to produce for a TikTok ad: In-Feed Ads, Spark Ads, TopView, Branded Effect, and Branded Mission, with the exact slots (caption, display name, CTA), character limits, the 9:16 vertical asset spec, sound-on requirements, the safe-zone map that…
Specifies what to produce for an X (Twitter) ad: Promoted Posts, Website Cards, App Cards, and Video Ads, with the exact slots (post text, card title, CTA enum), character limits (280 post, 70 card title), asset ratios, and the native-feel rules that decide…