seo-audit

name	seo-audit
description	Comprehensive SEO audit for Talosix web properties. Analyzes technical SEO, content SEO, on-page optimization, competitive positioning, and Generative Engine Optimization (GEO). Produces prioritized action items with effort/impact scoring tailored to the clinical trial EDC market.
allowed-tools	Read, Grep, Glob, Bash, WebSearch, WebFetch
argument-hint	[url-or-domain]

SEO Audit

Purpose

Conduct a comprehensive SEO audit of a web property (typically talosix.com or a competitor site) across technical, content, on-page, competitive, and generative AI dimensions. Produce a prioritized action plan with effort/impact scoring relevant to the clinical trial EDC market.

Workflow

Step 1: Site Discovery and Baseline

Parse the input URL or domain. Establish the scope:

• Primary domain and subdomains to audit
• Current indexed page count estimate
• Site technology stack (use WebFetch on the homepage and check response headers, meta tags, script references)

Initial reconnaissance:

• WebFetch the homepage and 3-5 key pages (product, about, blog, pricing, contact)
• WebSearch: site:[domain] to estimate indexed pages
• WebSearch: "[domain]" OR "[brand name]" to assess brand search presence
• WebSearch: [domain] site:ahrefs.com OR site:semrush.com OR site:moz.com for any publicly available SEO data

Step 2: Technical SEO Audit

Analyze the site's technical foundation:

2A: Crawlability and Indexation

Use WebFetch to check:

• [domain]/robots.txt -- Review directives, blocked paths, sitemap references
• [domain]/sitemap.xml -- Verify existence, structure, freshness, page count
• HTTP status codes on key pages (200, 301, 404, 500)
• Canonical tag implementation (check 5-10 pages)
• Meta robots directives (index/noindex, follow/nofollow)

Findings format:

Check	Status	Issue	Priority
robots.txt	[Pass/Fail/Warning]	[Description]	[High/Med/Low]
Sitemap	[Pass/Fail/Warning]	[Description]	[High/Med/Low]
Canonical tags	[Pass/Fail/Warning]	[Description]	[High/Med/Low]

2B: Site Architecture

Analyze from crawled pages:

• URL structure (clean, hierarchical, keyword-informed)
• Internal linking patterns
• Navigation depth (clicks from homepage to deepest content)
• Breadcrumb implementation
• Pagination handling (rel=next/prev, or alternative)
• Faceted navigation issues (if applicable)

2C: Page Speed and Core Web Vitals

Use WebSearch to find:

• site:pagespeed.web.dev "[domain]" or publicly reported scores
• Any Lighthouse or PageSpeed data available

Assess from page source:

• Large unoptimized images
• Render-blocking JavaScript/CSS
• Third-party script bloat
• Lazy loading implementation
• CDN usage indicators

2D: Mobile and Accessibility

From WebFetch responses, check:

• Viewport meta tag
• Responsive design indicators
• Touch target sizing (from source inspection)
• Font size readability
• Mobile-specific navigation

2E: Security and Trust

• HTTPS implementation (redirect from HTTP)
• HSTS header presence
• Content Security Policy
• Trust signals visible on site (certifications, compliance badges)

Step 3: Content SEO Audit

Analyze the site's content strategy and execution:

3A: Clinical Trial Keyword Universe

Evaluate coverage of the core keyword universe for clinical trial EDC:

Tier 1 Keywords (highest intent):

Keyword	Monthly Search Vol (est.)	Page Targeting It?	Current Ranking (if known)
electronic data capture	High
EDC clinical trials	High
eCRF software	Medium
clinical data management system	High
CDMS software	Medium
21 CFR Part 11 compliant EDC	Medium
clinical trial software	High
eClinical platform	Medium

Tier 2 Keywords (informational/awareness):

Keyword	Category
clinical trial data collection	Process
study build EDC	Process
electronic case report form	Definition
clinical data management best practices	Educational
EDC system comparison	Comparison
Medidata alternative	Competitive
Veeva EDC alternative	Competitive
decentralized clinical trial technology	Trend
risk-based monitoring EDC	Feature
clinical trial audit trail	Compliance

Tier 3 Keywords (long-tail/niche):

Keyword	Category
EDC for phase I trials	Segment
EDC for rare disease trials	Segment
EDC implementation timeline	Buyer journey
clinical data management outsourcing vs. in-house	Buyer journey
GxP cloud validation	Technical
CDISC standards EDC	Technical
edit check programming	Technical

Use WebSearch to check:

• Which keywords the site currently appears for (search each and look for the domain)
• What content exists targeting each keyword cluster
• Gaps where no content exists

3B: Content Quality and E-E-A-T

Evaluate content against Google's E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness):

Experience:

• Does content reflect real-world clinical trial experience?
• Are case studies and examples from actual implementations?
• Author bios with relevant clinical/regulatory background?

Expertise:

• Technical depth appropriate for the audience (clinical ops, data managers)
• Accurate use of regulatory terminology (ICH, GCP, 21 CFR Part 11)
• Detailed enough to be genuinely useful vs. surface-level marketing

Authoritativeness:

• Author credentials and industry recognition
• External citations and backlinks from authoritative sources
• Mentions in industry publications (Applied Clinical Trials, SCDM, DIA)

Trustworthiness:

• Contact information visible
• Privacy policy, terms of service
• Customer testimonials with real names/companies
• Security and compliance certifications displayed

3C: Content Gap Analysis

Identify content that should exist but does not:

• vs. competitor pages: "[competitor] vs Talosix" or alternative comparison pages
• use case pages: By therapeutic area, trial phase, organization type
• resource hub: Guides, templates, calculators, glossaries
• regulatory content: Compliance guides for different regulatory frameworks
• integration content: Pages for each integration partner or system type
• industry trend content: Decentralized trials, AI in clinical data, risk-based monitoring

Step 4: On-Page SEO Audit

For each key page examined via WebFetch, evaluate:

4A: Meta Tags

Page	Title Tag	Meta Description	Issues
Homepage	[content, char count]	[content, char count]	[too long/short, missing keyword, duplicate]
Product
Blog Index
[Other key pages]

Title tag rules: 50-60 characters, primary keyword near front, brand at end. Meta description rules: 150-160 characters, includes CTA, unique per page.

4B: Heading Structure

For each key page:

• H1 tag (should be exactly one, contain primary keyword)
• H2-H6 hierarchy (logical nesting, keyword variation)
• Heading content quality (descriptive vs. generic)

4C: Schema / Structured Data

Check for implementation of:

• Organization schema
• Product schema (for EDC product pages)
• Article schema (for blog posts)
• FAQ schema (for FAQ pages or sections)
• BreadcrumbList schema
• Review/Rating schema (if applicable)
• HowTo schema (for process-oriented content)

Use WebFetch to examine page source for JSON-LD, microdata, or RDFa.

4D: Internal Linking

• Do key pages receive sufficient internal links?
• Is anchor text descriptive and keyword-relevant?
• Are there orphaned pages (no internal links pointing to them)?
• Is the blog linking to product/conversion pages?

4E: Image Optimization

• Alt text presence and quality
• File naming conventions
• Format optimization (WebP, AVIF)
• Responsive image implementation

Step 5: Competitive SEO Analysis

Compare the target site against 3-5 competitors:

5A: Keyword Overlap and Gaps

For each major keyword cluster, determine which competitors rank and where gaps exist:

Use WebSearch for each Tier 1 keyword and record which competitors appear in results.

5B: Content Strategy Comparison

Dimension	Target Site	Medidata	Veeva	Oracle	Castor
Blog frequency
Content types
Keyword focus
E-E-A-T signals
Resource hub

5C: Backlink Profile Indicators

Use WebSearch to find:

• Sites linking to competitors but not to the target
• Industry directories and listings presence
• Analyst report mentions
• Conference/event page links
• Educational institution links

Step 6: Generative Engine Optimization (GEO)

Evaluate readiness for AI-generated search results (Google AI Overviews, Bing Copilot, Perplexity, ChatGPT search):

6A: AI Overview Presence

Test with WebSearch:

• Search key queries and note if the site appears in AI-generated summaries
• what is the best EDC for clinical trials
• electronic data capture comparison
• clinical trial software for biotech
• 21 CFR Part 11 compliant EDC systems
• EDC system selection criteria

6B: GEO Optimization Factors

Evaluate content against factors that influence AI citation:

Factor	Status	Recommendation
Structured data		Schema markup for products, articles, FAQs
Clear definitions		Does content directly answer "What is [concept]?" queries
Authoritative sourcing		Citations to regulations, standards, research
Concise summaries		TL;DR sections that AI can extract
Comparison content		Structured comparisons AI can reference
FAQ format		Question-and-answer format sections
Data and statistics		Quotable metrics and benchmarks
Unique insights		Original research, proprietary data, expert opinions

6C: AI Discoverability Strategy

Recommendations for increasing presence in AI-generated results:

• Create "definitive guide" content for key topics
• Structure content with clear Q&A sections
• Include data tables and structured comparisons
• Publish original research and benchmarks
• Build topical authority through comprehensive content clusters
• Ensure factual accuracy and cite authoritative sources

Step 7: Prioritized Action Plan

Score every finding on two dimensions:

Impact: How much will fixing this improve SEO performance?

• 5 = Transformative (can significantly improve rankings/traffic)
• 4 = High (meaningful improvement expected)
• 3 = Medium (moderate improvement)
• 2 = Low (incremental improvement)
• 1 = Minimal (nice-to-have, best practice)

Effort: How much work is required to implement?

• 1 = Quick win (< 1 day, no dev resources)
• 2 = Easy (1-3 days, minimal dev)
• 3 = Medium (1-2 weeks, some dev)
• 4 = Significant (2-4 weeks, dev + content)
• 5 = Major project (1+ months, cross-functional)

Step 8: Output Format

# SEO Audit Report: [Domain]

**Date**: [Date]
**Auditor**: Talosix SEO Audit Skill
**Pages Analyzed**: [count]
**Overall SEO Health Score**: [X/100]

## Executive Summary
[5-7 sentences summarizing the most important findings and top 3 priorities]

## Health Scorecard

| Category | Score | Grade | Key Issue |
|----------|-------|-------|-----------|
| Technical SEO | /25 | [A-F] | |
| Content SEO | /25 | [A-F] | |
| On-Page SEO | /25 | [A-F] | |
| Competitive Position | /15 | [A-F] | |
| GEO Readiness | /10 | [A-F] | |
| **Total** | **/100** | | |

## Technical SEO Findings
[Detailed findings organized by subcategory]

## Content SEO Findings
[Keyword coverage, E-E-A-T assessment, content gaps]

## On-Page SEO Findings
[Meta tags, headings, schema, internal linking]

## Competitive Analysis
[Positioning vs. competitors with keyword overlap]

## GEO Assessment
[AI overview presence, optimization recommendations]

## Prioritized Action Plan

### Quick Wins (High Impact, Low Effort)
| # | Action | Impact | Effort | Details |
|---|--------|--------|--------|---------|
| 1 | | 5 | 1 | |

### Strategic Priorities (High Impact, Medium-High Effort)
| # | Action | Impact | Effort | Details |
|---|--------|--------|--------|---------|
| 1 | | 5 | 3 | |

### Foundation Work (Medium Impact, Builds Over Time)
| # | Action | Impact | Effort | Details |
|---|--------|--------|--------|---------|
| 1 | | 3 | 3 | |

### Backlog (Lower Priority)
| # | Action | Impact | Effort | Details |
|---|--------|--------|--------|---------|
| 1 | | 2 | 2 | |

## 90-Day SEO Roadmap
### Month 1: Foundation
[Priority actions for immediate implementation]

### Month 2: Content
[Content creation and optimization priorities]

### Month 3: Authority
[Link building, PR, and authority development]

## Sources and Methodology
[How the audit was conducted, tools used, limitations]

Audit Standards

• Base recommendations on observable evidence, not assumptions.
• Distinguish between critical issues (blocking SEO performance), important issues (limiting performance), and nice-to-haves.
• Tailor recommendations to the clinical trial EDC market context -- generic SEO advice is less valuable than industry-specific guidance.
• Be honest about limitations: this audit uses publicly available data and does not have access to Google Search Console, analytics, or server logs.
• Check the local workspace for any prior SEO work or content strategy documents before starting.