gtm-engineer-skills

Audits a live website for AI-engine discoverability (AEO/GEO). Crawls the site, runs 16 deterministic checks plus a 6-dimension content evaluation, and produces a scored report (A-F) with prioritized fixes. Use to get a baseline before improve-aeo-geo, or to measure progress after changes.

Audits a website codebase and makes code changes so AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews) can better discover, parse, quote, and cite the site. Covers structured data, content structure, technical signals, and freshness.

Researches what prompts people ask AI engines (ChatGPT, Gemini, Perplexity, Claude) about a product category and produces a prompts.csv artifact — a prioritized, strictly-schema'd list of the queries where the brand should be cited. Feeds the monitor workflow.

Reads existing brand DNA, keywords.csv, and prompts.csv, then produces a plan.csv — a strictly-schema'd content architecture telling the next pipeline step which pages to create, for which keyword/prompt clusters, and in what build order.

Finds high-value SEO and GEO keywords using web search, AI analysis, and optionally paid tools like Ahrefs or Semrush. Produces a validated keywords.csv file with a fixed schema for downstream pipeline consumption.

Takes existing content markdown files and builds production-final resource center pages on client websites using their existing tech stack and design system. Output is live-ready — no review pass, no placeholder content, no prototype styling. Implements hub pages, section listings, article pages, and cross-linking for Blog, Guides, Learn, and Comparisons sections.

Verifies truthfulness, accuracy, and link integrity of content before publishing. Catches fabricated statistics, dead URLs, misattributed sources, and company claims that contradict the brand DNA.

Finds free backlink and brand mention opportunities across Hacker News, Quora, GitHub, directories, and niche communities. Outputs a prioritized action plan with draft responses ready to post. Use after brand research and content creation to amplify reach and AI engine citations.

Creates data visualizations (charts, graphs, tables) optimized for AI engine parsing and citation. Produces inline SVG/HTML with text summaries, data tables, and JSON-LD so AI engines can quote the data.

Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language. Produces a prioritized Reddit opportunity list for content seeding, helpful replies, and prompt research inspiration.

Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging. Use when starting work with a new brand or customer.

Writes product-led content pages optimized for both search engines and AI engine citations. Produces markdown files with frontmatter, following page-type frameworks (comparison, guide, use case, learn, trust) with verified sources and no fabricated data.