ios-app-store-optimization

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name: ios-app-store-optimization description: Use when shaping the conversion strategy for a real iOS App Store listing: positioning, metadata, the listing promise, and the message each visual asset must convey.

iOS App Store Optimization

Good App Store optimization starts with a real product, not keyword stuffing.

This skill owns listing strategy and asset direction. It does not design or produce the assets. Use ios-app-icon-and-brand-system for the icon and visual identity, and app-store-screenshot-pipeline to produce the screenshot files.

Optimize In This Order

1. product clarity
2. icon and screenshot conversion quality
3. title, subtitle, and keyword strategy
4. description and promotional text
5. review and rating trust signals

Metadata Rules

• write for the right user before writing for search
• make the title and subtitle concrete, not clever
• use keywords that describe the real job of the app
• do not claim unfinished flows, hidden features, or vague AI magic
• remove repetition that wastes limited metadata space

Conversion Rules

• the icon should help someone notice the app
• the first screenshot should explain the core value immediately
• screenshot copy should be faster to understand than the UI itself
• the listing should match the first-run experience, not oversell it

Positioning Rules

• lead with the primary use case, not a long feature list
• speak in user language, not builder language
• choose one promise the listing can own cleanly

Avoid

• generic "all-in-one" positioning
• stuffing the same keyword everywhere
• descriptions that read like release notes
• screenshot headlines that are too clever to scan
• ASO changes that make the product feel less trustworthy