hormozi

# Hormozi - $100M Business Growth System Alex Hormozi's complete framework for acquiring customers, creating irresistible offers, and scaling to $100M+. ## Quick Navigation ### Core Frameworks | Topic | File | Use When | |-------|------|----------| | Core Four | `CoreFour.md` | Deciding how to advertise | | Lead Magnet | `LeadMagnet.md` | Creating free value offers | | Value Equation | `ValueEquation.md` | Pricing, offers, positioning | | Content Unit | `ContentUnit.md` | Creating content that converts | | Warm Outreach | `WarmOutreach.md` | Reaching out to existing contacts | | Cold Outreach | `ColdOutreach.md` | Reaching out to strangers | | Paid Ads | `PaidAds.md` | Running paid advertising | | Roadmap | `Roadmap.md` | Understanding your growth level | | Lead Getters | `LeadGetters.md` | Scaling beyond yourself | ### Playbooks | Topic | File | Use When | |-------|------|----------| | Pricing | `PricingPlaybook.md` | Increasing prices/margins | | Fast Cash | `FastCash.md` | Need revenue quickly | | Lead Nurture | `LeadNurture.md` | Converting leads over time | | LTV Crazy Eight | `LTVCrazyEight.md` | Increasing customer lifetime value | | Churn | `ChurnChecklist.md` | Reducing customer churn | | Hooks | `Hooks.md` | Writing attention-grabbing hooks | | GOATed Ads | `GOATedAds.md` | Creating high-converting ads | | Branding | `Branding.md` | Building a memorable brand | | Marketing Machine | `MarketingMachine.md` | Lifecycle marketing system | | Raise Prices | `RaisePrices.md` | Communicating price increases | ### Workflows (Interactive Guides) | Command | Purpose | |---------|---------| | `/hormozi offer` | Analyze/improve your offer using Value Equation | | `/hormozi leadmagnet` | Create a lead magnet step-by-step | | `/hormozi outreach` | Plan an outreach campaign | | `/hormozi pricing` | Audit pricing with 10 instant plays | | `/hormozi content` | Plan content using Hook-Retain-Reward | ### Templates | Template | Purpose | |----------|---------| | `OfferScript.md` | Script for presenting offers | | `OutreachMessages.md` | DM/email templates | | `AdvertisingChecklist.md` | One-page ad plan | | `PriceRaiseLetter.md` | Price increase communication | --- ## Routing Logic ### Keyword Triggers When user mentions these, load relevant context: **Lead Generation:** - "core four", "advertising methods" → `CoreFour.md` - "lead magnet", "free offer" → `LeadMagnet.md` - "lead getters", "affiliates", "agencies" → `LeadGetters.md` - "lead nurture", "follow up" → `LeadNurture.md` **Offers & Pricing:** - "value equation", "dream outcome" → `ValueEquation.md` - "pricing", "price increase" → `PricingPlaybook.md` - "raise prices" → `RaisePrices.md` - "fast cash", "quick revenue" → `FastCash.md` **Outreach:** - "warm outreach", "aca framework" → `WarmOutreach.md` - "cold outreach", "cold email", "cold dm" → `ColdOutreach.md` - "rule of 100" → Load both outreach files **Content & Ads:** - "hook", "retain", "reward", "content" → `ContentUnit.md` - "hooks", "attention" → `Hooks.md` - "paid ads", "facebook ads", "google ads" → `PaidAds.md` - "goated ads", "ad creative" → `GOATedAds.md` **Retention:** - "churn", "retention", "cancellations" → `ChurnChecklist.md` - "ltv", "lifetime value", "upsell" → `LTVCrazyEight.md` **Strategy:** - "roadmap", "growth level", "scale" → `Roadmap.md` - "branding", "brand" → `Branding.md` - "marketing machine" → `MarketingMachine.md` --- ## The Rule of 100 The foundation of consistent lead generation: **Every day, do 100 primary actions:** - 100 cold reach outs, OR - 100 minutes of content creation, OR - $100 in paid ads **Work "Open to Goal":** Don't stop at the actions—work until you hit a specific outcome (e.g., 3 booked calls). --- ## Quick Assessment To determine what the user needs: 1. **What's their current level?** (Roadmap.md, levels 1-7) 2. **What's their bottleneck?** (Leads → Core Four, Conversion → Value Equation, Retention → LTV/Churn) 3. **What resources do they have?** (Time vs Money determines warm/cold outreach vs paid ads) --- ## Integration Notes This skill works well with: - `SalesOutreach` skill for B2B prospecting - `XPoster` skill for content creation - `OSINT` skill for prospect research