ck-copywriting

# Copywriting Formulas, templates, patterns, and writing styles for high-converting copy. ## When to Use - Writing headlines/subject lines, landing page copy, email campaigns - Social posts, product descriptions, CTA optimization, A/B variations - Applying custom writing styles from user documents ## Writing Styles Load: `references/*.md` | Default catalog: `assets/writing-styles/default.md` (50 styles) **Extract styles from multi-format files:** ```bash python .opencode/skills/copywriting/scripts/extract-writing-styles.py --list # List files python .opencode/skills/copywriting/scripts/extract-writing-styles.py --style <name> # Extract style ``` **Formats:** `.md` `.txt` `.pdf` `.docx` `.xlsx` `.pptx` `.jpg` `.png` `.mp4` (docs/media need `GEMINI_API_KEY`) ## Copy Formulas Load: `references/copy-formulas.md` | Formula | Structure | Best For | |---------|-----------|----------| | AIDA | Attention → Interest → Desire → Action | Landing pages, ads | | PAS | Problem → Agitate → Solution | Email, sales pages | | BAB | Before → After → Bridge | Testimonials, case studies | | 4Ps | Promise → Picture → Proof → Push | Long-form sales | | 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines | | FAB | Feature → Advantage → Benefit | Product descriptions | ## Headlines Load: `references/headline-templates.md` Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong" ## Email Copy Load: `references/email-copy.md` Subject lines: Curiosity gap • Benefit-driven • Question • Urgency ## Landing Pages & CTAs Load: `references/landing-page-copy.md` | `references/cta-patterns.md` Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof CTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]" ## Workflows | Workflow | Purpose | Use When | |----------|---------|----------| | `references/workflow-cro.md` | CRO optimization (25 principles) + plan creation workflow | Conversion optimization & CRO plan requests | | `references/workflow-enhance.md` | Copy enhancement | Improving existing copy | | `references/workflow-fast.md` | Quick copy generation | Simple, time-sensitive requests | | `references/workflow-good.md` | Quality copy with research | High-stakes content | ## References | File | Purpose | |------|---------| | `references/writing-styles.md` | 30 writing styles quick reference | | `references/copy-formulas.md` | AIDA, PAS, BAB, 4Ps, FAB formulas | | `references/headline-templates.md` | Headline patterns & templates | | `references/email-copy.md` | Email copy patterns | | `references/landing-page-copy.md` | Landing page structure | | `references/cta-patterns.md` | CTA optimization | | `references/power-words.md` | Power words by emotion | | `references/social-media-copy.md` | Platform-specific copy | | `scripts/extract-writing-styles.py` | Extract styles from multi-format files | | `templates/copy-brief.md` | Creative brief template | ## Agent Integration **Primary:** fullstack-developer | **Related:** brand-guidelines, content-marketing, email-marketing ## Best Practices 1. Lead with benefit, not feature | 2. One CTA per piece 3. Specificity > vague claims | 4. Read aloud—if awkward, rewrite 5. Test headlines first | 6. Match copy to awareness level ## Outputs **IMPORTANT:** Invoke "/ck:project-organization" skill to organize the outputs.