performance-reporter

name	performance-reporter
description	Build a weekly or monthly growth performance report with KPIs, trends, wins, misses, and prioritized next bets. Use when the user says "weekly growth report", "monthly growth update", "board-ready report", or is wrapping up a campaign.
status	wrapper
upstream	marketing:performance-report

Performance Reporter (Data Ops)

Wrapper for marketing:performance-report. Standardized to a "5 things" stakeholder format.

Triggers

• "weekly growth report"
• "monthly marketing update"
• "board-ready growth snapshot"
• "end-of-campaign report"

Inputs

• Current dashboard (Revenue + Growth)
• Campaigns shipped in the period
• Experiments concluded
• Qualitative notes (customer calls, team learnings)

Process

1. Invoke upstream to produce the base report.
2. Force the "5 things" structure:
   1. North-star movement — number, direction, context
   2. Biggest win — what happened, why it worked
   3. Biggest miss — what happened, what we learned
   4. What changed — shipped this period
   5. Next bets — 3 prioritized bets with owners + hypotheses
3. Rule: Never report a metric without a next action or a learning.

Output artifact

growth-report-YYYYMMDD.md (and .docx via anthropic-skills:docx for stakeholder distribution).

Handoff

Report feeds into leadership comms. "Next bets" → becomes next period's A/B Test Designer queue.