| name | community-led-growth-strategy |
| description | A framework for building a community that drives product ubiquity, word-of-mouth discovery, and enterprise de-risking. Use this when launching a new community program, deciding which community model fits your current stage of product-market fit, or scaling a prosumer product into the enterprise. |
Community-Led Growth Strategy
Community-led growth (CLG) occurs when a community helps a product achieve such name recognition and ubiquity that it de-risks the choice for enterprise buyers. It is not just a forum; it is a mechanism where users become an extension of the marketing and customer success teams.
The Community Strategy Matrix
Select your community focus based on your product's stage and target audience:
| Exploring Product-Market Fit (PMF) | Established Product-Market Fit (PMF) |
|---|
| Enterprise-Heavy | Customer Advisory Boards: Converge small circles of ideal-fit users for feedback. They become your first evangelists. | Champions & Consultants: Focus on "Champions" inside customer companies and "Consultants" who build businesses around your tool. |
| Consumer/Prosumer | User Testing Groups: High-touch feedback loops with early adopters to refine the "Atomic Unit of Sharing." | Ambassadors & Influencers: Empower vocal power users to create content and host events to drive mass discovery. |
Step-by-Step Implementation
1. Identify the "Atomic Unit of Sharing"
Determine what product output users can share to exhibit their own status or expertise.
